Contemporary music venue Le Moloco wanted to set up a new festival in its region, the Pays de Montbéliard. With small venues, brownfield sites and unusual locations, BO District festival is designed to be itinerant, reaching out to audiences. The event's program gives pride of place to rap and electronic music, while also leaving room for more pop and folk artists. The programme bridges the gap between the different components of this unique region, which is made up of urban centres marked by industry, but also vast rural areas.

We designed the identity around this idea of travelling around the region. For a festival, occupying a variety of venues means making its universe immediately recognisable, for example through signage. We therefore designed a system of customised paper adhesive tape based on the principle of identity: a line running through the BO District territory. This tape makes it easy to materialise spaces, typography and signage.