Designed for the Experimental Animation Visiting Artist series at CalArts, this poster features the work of Yaloo Lim. Ironica Sans utilizes the familiar skeleton of Helvetica as a base but subjects it to a series of rule-breaking formal transformations. By squaring traditionally rounded curves and terminals and implementing a unicase system, the design disrupts the visual expectations associated with classic grotesque structures.

The layout emphasizes visual rhythm through character-specific variations. The repeating O’s in the name feature contrasting outer and inner counter shapes, creating a subtle shift in formal perspective. In the motion sequence, the M transitions into a fluid, spaghetti-like form that bridges the letterforms, adding a dynamic and playful continuity to the kinetic composition. Small text is added in Effra.