ESIETE crafted Bun Bo Barcelona’s vibrant identity, fusing Vietnamese street energy with Barcelona’s spirit. A custom typeface features noodle-inspired strokes, paired with lively watercolor illustrations in herb greens, chili reds, and citrus yellows. Menus and social media invite diners to cómete Vietnam (“Eat Vietnam”), while their exclusive Lemon-IPA—“Bun Beer”—shines in electric indigo and golden-yellow packaging. Every touchpoint, from typography to labels, balances tradition with playful modernity.