La Société Bleue feels like an afternoon on the Riviera. The name sets the tone: French, clear, elegant. Blue as a mood, a color, and a symbol. In the branding of the Stuttgart-based brand of cashmere pullovers, this translates into a finely tuned color system based on different shades of blue complemented by gold accents. The colors elegantly convey depth and character.

The logo itself combines maritime lightness with a touch of vintage using Maroni in its Regular weight. It’s complemented by the teckel symbol – abstracted, stylized, as a figure. It appears on labels, clothing, and accessories; as a mascot, key signet, and well-thought-out element in the visual system. The accompanying typefaces are Carta Nueva and Sign Maker JNL.