A version of Bookman with swashes, of unclear
origin. According to Mark Simonson, who dubs it
“Sixties Bookman”, it might have originated as a
custom font created for ad campaign in the mid-sixties. From
the specimen to Simonson’s Bookmania
(pdf):
Sixties Bookman was widely available by 1970 in film
fonts, as well as rub-down and cut-out type. […] It’s
closest to
the larger sizes of ATF Bookman Oldstyle, but significantly
bolder, with more contrast between the thicks and thins than other
Bookmans and with smaller serifs. Sixties Bookman expanded on ATF
Bookman’s modest but distinctive swash character repertoire with 25
in the roman and 47 in the italic. […] One unfortunate thing about
Sixties Bookman’s italic is that most of the characters are slanted
mechanically, with no optical correction. VGC, maker of the
Typositor, created their own version [as Bookman Bold with
Swash], but with optically correct italics and a somewhat
different set of swash characters.
Most providers offered a single bold weight in roman and italic
styles, but some had more weights. The sample shows the italic
which was more commonly used than the roman.
Phototype versions are shown by Fürst (w/ italic) [1970
catalog], Berthold (roman only)
[Berthold 1974], VGC
(as Bookman and Bookman Italic with
Swash) [VGC 1972] [VGC 1973], and Typeshop [Typeshop 1973], among others. Some have
additional swash alternates, e.g. for ‘f’ [1985 Stulle specimen].
Dry transfer versions are shown by Mecanorma (as Bookman w/ Bookman
Italic) [1970 catalog], by Letraset (as Bookman Bold w/ Bold
Italic) [Letraset Gesamtkatalog 1971] [Letraset 1976],
Formatt (italic only)
[Formatt 1974], and Chartpak. Letraset added Bookman Bold Condensed in 1980.
Lettergraphics’s Bookman Swash is also similar, but
has more swash glyphs and weights. [Lettergraphics 1968–1975]
See also PLINC More…
A version of Bookman with swashes, of unclear origin. According to Mark Simonson, who dubs it “Sixties Bookman”, it might have originated as a custom font created for ad campaign in the mid-sixties. From the specimen to Simonson’s Bookmania (pdf):
Sixties Bookman was widely available by 1970 in film fonts, as well as rub-down and cut-out type. […] It’s closest to the larger sizes of ATF Bookman Oldstyle, but significantly bolder, with more contrast between the thicks and thins than other Bookmans and with smaller serifs. Sixties Bookman expanded on ATF Bookman’s modest but distinctive swash character repertoire with 25 in the roman and 47 in the italic. […] One unfortunate thing about Sixties Bookman’s italic is that most of the characters are slanted mechanically, with no optical correction. VGC, maker of the Typositor, created their own version [as Bookman Bold with Swash], but with optically correct italics and a somewhat different set of swash characters.
Most providers offered a single bold weight in roman and italic styles, but some had more weights. The sample shows the italic which was more commonly used than the roman.
Phototype versions are shown by Fürst (w/ italic) [1970 catalog], Berthold (roman only) [Berthold 1974], VGC (as Bookman and Bookman Italic with Swash) [VGC 1972] [VGC 1973], and Typeshop [Typeshop 1973], among others. Some have additional swash alternates, e.g. for ‘f’ [1985 Stulle specimen]. Dry transfer versions are shown by Mecanorma (as Bookman w/ Bookman Italic) [1970 catalog], by Letraset (as Bookman Bold w/ Bold Italic) [Letraset Gesamtkatalog 1971] [Letraset 1976], Formatt (italic only) [Formatt 1974], and Chartpak. Letraset added Bookman Bold Condensed in 1980. Lettergraphics’s Bookman Swash is also similar, but has more swash glyphs and weights. [Lettergraphics 1968–1975]
See also PLINC Bookman Swash, neo-Bookman, Bookman Meola, and ITC Bookman. For other phototype-era Bookmans with or without swashes that don’t have a dedicated page (yet), see the generic Bookman entry.
Digital interpretations include the limited-quality OPTI Bookman Bold Italic Swash (Castcraft, 1990–1991, the literal Bookman JF (Jason Walcott, 2005), Scrubby (Ray Larabie, 2007, a grunged version of the italic), and the comprehensive anthology that is Bookmania (Mark Simonson, 2011).
