We made an eclectic type palette for Peralta Supermercados, a chain of supermarkets in Brazil.

The simplicity of Pacaembu for text, paired with giant Acme Gothic and Graúna for punch and prices. Verveine serves as a soft, hand drawn counterpart to complete the set.

Scale and punch go hand in hand with supermarket visual communication. This one sets an active yet not as in-your-face retail tone.

See the full case study including detailed credits on Behance.

The Prince of Wales Hospital Foundation (POWHF) is a not-for-profit organisation that fundraises to support the work of The Prince of Wales Hospital. They have been working with Fresco for many years.

When we designed their brand guidelines we elaborated on where and when to use these fonts. Open Sans is used for body copy and long-form written material as it has great legibility and there are several available font weights in the Open Sans font family.

Our secondary corporate typeface is Fjalla One. Fjalla is a display typeface and is intended for use in infographics, headings and subheadings etc. It contrasts well with Open Sans and reiterates the foundation’s vision of future-proofing healthcare.

The ‘personality’ typeface is Verveine – whilst used sparingly for quotes and select words, it's hand-drawn nature adds some humanity to otherwise quite corporate digital documents and creates a more casual and approachable tone (taking the brand away from coming across as too clinical).

Brand Guidelines.

Gifts in Wills Handbook.

Philanthropy Report 2017–18.

Fast Company reporter Joe Berkowitz investigates the bizarre and hilarious world of pun competitions from the Punderdome 3000 in Brooklyn to the World competition in Austin.

I’m not sure why the small text couldn’t be hand lettered like the main title is, but at least the font they chose works pretty well here.