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    <title>Electus in use</title>
    <link>https://fontsinuse.com/typefaces/31950/electus</link>
    <description>Electus in use. The name of this Photo-Lettering face is likely derived from the custom type used by Chermayeff &amp;amp; Geismar for The Electric Circus. Differences are most notably in ‘I’ or ‘R’. Electus first appeared in PLINC’s 1969 Alphabet Yearbook.</description>
    <atom:link xmlns:atom="http://www.w3.org/2005/Atom" href="https://fontsinuse.com/typefaces/31950/electus.rss" type="application/rss+xml" rel="self"/>
    <language>en</language>
    <copyright>Copyright 2026 , FontsInUse.com LLC</copyright>
    <pubDate>Fri, 10 Jul 2026 11:37:46 +0000</pubDate>
    <lastBuildDate>Fri, 10 Jul 2026 11:37:46 +0000</lastBuildDate>
    <ttl>3600</ttl>
    <item>
      <title><![CDATA[The Parallax View movie poster]]></title>
      <link>https://fontsinuse.com/uses/56908/the-parallax-view-movie-poster</link>
      <description><![CDATA[Contributed by <a href="/contributors/54893/tjdrum">Tjdrum</a><br/><a href="https://fontsinuse.com/uses/56908/the-parallax-view-movie-poster"><img src="https://assets.fontsinuse.com/static/use-media-items/230/229123/upto-700xauto/69b5dbc9/4102095%255D%26call=url%255Bfile:product.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://movieposters.ha.com/itm/movie-posters/thriller/the-parallax-view-paramount-1974-poster-40-x-60-thriller/a/58084-54279.s" target="_blank" rel="noopener">movieposters.ha.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Heritage Auctions</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/><p>Poster (40″×60″)</p><br/><a href="https://fontsinuse.com/typefaces/31950/electus"><img src="https://assets.fontsinuse.com/static/samples/12/11454/440/4/64326018/electus.png"/></a><br/><a href="https://fontsinuse.com/typefaces/44/helvetica"><img src="https://assets.fontsinuse.com/static/samples/8/7433/440/4/67af27e7/helvetica.png"/></a><br/><a href="https://fontsinuse.com/typefaces/122964/folio-condensed"><img src="https://assets.fontsinuse.com/static/renders/133/122964/400/4/6a09ea92/folio-condensed.png"/></a><br/><br/><p>The poster for Alan J. Pakula's 1974 film <em>The Parallax View</em> uses <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/31950/electus" data-entity-code-id="31950" data-entity-code-type="TypeEntity">Electus</a></strong> for the film title and Warren Beatty's top billing, while <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/44/helvetica" data-entity-code-id="44" data-entity-code-type="TypeEntity">Helvetica</a> Medium </strong>is used for the tagline and the Medium and Bold weights of <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/122964/folio-condensed" data-entity-code-id="122964" data-entity-code-type="TypeEntity">Folio Condensed</a></strong> are used for the credits.</p>

<p>From <a href="https://en.wikipedia.org/wiki/The_Parallax_View">Wikipedia</a>:</p>

<blockquote>
<p><a href="https://en.wikipedia.org/wiki/The_Parallax_View"><cite>The Parallax View</cite></a> is a 1974 American <a href="https://en.wikipedia.org/wiki/Political_thriller">political thriller film</a> starring <a href="https://en.wikipedia.org/wiki/Warren_Beatty">Warren Beatty</a>, with <a href="https://en.wikipedia.org/wiki/Hume_Cronyn">Hume Cronyn</a>, <a href="https://en.wikipedia.org/wiki/William_Daniels">William Daniels</a> and <a href="https://en.wikipedia.org/wiki/Paula_Prentiss">Paula Prentiss</a> in support. Produced and directed by <a href="https://en.wikipedia.org/wiki/Alan_J._Pakula">Alan J. Pakula</a>, its screenplay is by <a href="https://en.wikipedia.org/wiki/David_Giler">David Giler</a> and <a href="https://en.wikipedia.org/wiki/Lorenzo_Semple_Jr.">Lorenzo Semple Jr.</a>, based on the 1970 novel by <a href="https://en.wikipedia.org/wiki/Loren_Singer">Loren Singer</a>.The story concerns a reporter’s investigation into a secretive organization, the Parallax Corporation, whose business is political assassination.</p>
</blockquote><br/><a href="https://fontsinuse.com/uses/56908/the-parallax-view-movie-poster"><img src="https://assets.fontsinuse.com/static/use-media-items/230/229129/upto-700xauto/69b5dbc9/Pakula.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://movieposters.ha.com/itm/movie-posters/thriller/the-parallax-view-paramount-1974-one-sheet-27-x-41-a-us-senator-is-murdered-at-the-seattle-space-needle-and-soon/a/55091-26120.s" target="_blank" rel="noopener">movieposters.ha.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Heritage Auctions</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/><p>One Sheet (27″×41″)</p><br/><br/>This post was originally published at <a href="https://fontsinuse.com/uses/56908/the-parallax-view-movie-poster">Fonts In Use</a><hr/>]]></description>
      <guid>https://fontsinuse.com/uses/56908/the-parallax-view-movie-poster</guid>
      <pubDate>Wed, 17 Jul 2024 07:26:12 +0000</pubDate>
      <author>Tjdrum</author>
    </item>
    <item>
      <title><![CDATA[Crash Diet advertisement]]></title>
      <link>https://fontsinuse.com/uses/43189/crash-diet-advertisement</link>
      <description><![CDATA[Photo(s)  by Bart Solenthaler on Flickr.<br/><a href="https://fontsinuse.com/uses/43189/crash-diet-advertisement"><img src="https://assets.fontsinuse.com/static/use-media-items/150/149409/upto-700xauto/69b579ac/51603997206_78bae7c9df_k.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.flickr.com/photos/bartsol/51603997206/" target="_blank" rel="noopener">www.flickr.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Uploaded to Flickr by Bart Solenthaler and tagged with “electus” and “helvetica”</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/typefaces/31950/electus"><img src="https://assets.fontsinuse.com/static/samples/12/11454/440/4/64326018/electus.png"/></a><br/><a href="https://fontsinuse.com/typefaces/35/franklin-gothic"><img src="https://assets.fontsinuse.com/static/samples/8/7745/440/4/600bc9f1/franklin-gothic.png"/></a><br/><a href="https://fontsinuse.com/typefaces/44/helvetica"><img src="https://assets.fontsinuse.com/static/samples/8/7433/440/4/67af27e7/helvetica.png"/></a><br/><br/><p>Print ad by American Image Corp. from 1973, featuring <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/31950/electus" data-entity-code-id="31950" data-entity-code-type="TypeEntity">Electus</a></strong> for the headline.</p>

<blockquote>
<p>Lose up to 5 pounds overnight!</p>

<p>Learn the secret of T.V.’s fantastic No-Pill, No-Exercise, ONE-DAY reducing formula! Eat your fill! Go to sleep! Wake up! – and you have lost up to 5 Pounds. Amazing? Sure! But guaranteed to work or YOUR MONEY BACK! Send only $1.00 (Sorry, No C.O.D.’s)</p>
</blockquote>

<p>Electus is Photo-Lettering’s commercial adaptation of the custom <a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/39480/electric-circus" data-entity-code-id="39480" data-entity-code-type="TypeEntity">Electric Circus</a> by Chermayeff &amp; Geismar.</p><br/><br/>This post was originally published at <a href="https://fontsinuse.com/uses/43189/crash-diet-advertisement">Fonts In Use</a><hr/>]]></description>
      <guid>https://fontsinuse.com/uses/43189/crash-diet-advertisement</guid>
      <pubDate>Tue, 30 May 2023 03:36:00 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[The Meters – Struttin’ album art]]></title>
      <link>https://fontsinuse.com/uses/52311/the-meters-struttin-album-art</link>
      <description><![CDATA[Contributed by <a href="/contributors/1103/robtimp">Rob Hudson</a><br/><a href="https://fontsinuse.com/uses/52311/the-meters-struttin-album-art"><img src="https://assets.fontsinuse.com/static/use-media-items/186/185327/upto-700xauto/69b59dd6/81NsVn5EJ-L-_SL1500_.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.amazon.com/Struttin-METERS/dp/B074P9DBR8" target="_blank" rel="noopener">www.amazon.com</a></span>&nbsp;</b><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/typefaces/31950/electus"><img src="https://assets.fontsinuse.com/static/samples/12/11454/440/4/64326018/electus.png"/></a><br/><a href="https://fontsinuse.com/typefaces/105568/montgomery-pousse-cafe"><img src="https://assets.fontsinuse.com/static/samples/6/5807/440/4/674b6a42/montgomery-pousse-cafe.png"/></a><br/><a href="https://fontsinuse.com/typefaces/4273/memphis"><img src="https://assets.fontsinuse.com/static/renders/5/4273/400/4/6a490dc3/memphis.png"/></a><br/><br/><p><a href="https://en.wikipedia.org/wiki/Struttin%27">The third album</a> from New Orleans funk quartet The Meters features this distinctive cover, with the artwork echoing the reflective quality of <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/31950/electus" data-entity-code-id="31950" data-entity-code-type="TypeEntity">Electus</a></strong>. This typeface by Photo-Lettering is an adaptation of <a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/39480/electric-circus" data-entity-code-id="39480" data-entity-code-type="TypeEntity">Electric Circus</a>, a custom alphabet by Brownjohn, Chermayeff &amp; Geismar. PLINC’s version is distinguished by a few details, most notably an <strong>R</strong> with diagonal leg.</p>

<p>The logo of <a href="https://www.discogs.com/label/33569-Josie">Josie</a> – a subsidiary of Jubilee Records that was active from 1954 to 1971 – is in <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/105568/montgomery-pousse-cafe" data-entity-code-id="105568" data-entity-code-type="TypeEntity">Montgomery Pousse Cafe</a></strong>. Track names and credits are set in <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/4273/memphis" data-entity-code-id="4273" data-entity-code-type="TypeEntity">Memphis</a></strong>.</p>

<p>[<a href="https://www.discogs.com/master/109388-The-Meters-Struttin">More info at Discogs</a>]</p><br/><a href="https://fontsinuse.com/uses/52311/the-meters-struttin-album-art"><img src="https://assets.fontsinuse.com/static/use-media-items/189/188280/upto-700xauto/69b5a047/struttin.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://my-vinyl.com/bg/the-meters/struttin-592" target="_blank" rel="noopener">my-vinyl.com</a></span>&nbsp;</b><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/>This post was originally published at <a href="https://fontsinuse.com/uses/52311/the-meters-struttin-album-art">Fonts In Use</a><hr/>]]></description>
      <guid>https://fontsinuse.com/uses/52311/the-meters-struttin-album-art</guid>
      <pubDate>Sun, 09 Apr 2023 06:51:19 +0000</pubDate>
      <author>Rob Hudson</author>
    </item>
    <item>
      <title><![CDATA[Lou Reed – Transformer album art]]></title>
      <link>https://fontsinuse.com/uses/5054/lou-reed-transformer-album-art</link>
      <description><![CDATA[Contributed by <a href="/contributors/4/stephen-coles">Stephen Coles</a><br/><a href="https://fontsinuse.com/uses/5054/lou-reed-transformer-album-art"><img src="https://assets.fontsinuse.com/use-media/15226/upto-700xauto/69b3d00e/1/jpeg/transformer-lou-reed-front-cover.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="http://sinistersaladmusikal.wordpress.com/2011/11/13/sinister-vinyl-collection-lou-reed-transformer-1972/" target="_blank" rel="noopener">sinistersaladmusikal.wordpress.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Photos by Marco Antonio Gonçalves of Sinister Salad Musikal</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/typefaces/31950/electus"><img src="https://assets.fontsinuse.com/static/samples/12/11454/440/4/64326018/electus.png"/></a><br/><a href="https://fontsinuse.com/typefaces/44/helvetica"><img src="https://assets.fontsinuse.com/static/samples/8/7433/440/4/67af27e7/helvetica.png"/></a><br/><br/><p>“The cover art was from a Mick Rock photograph that fortuitously went out of focus as he was printing it in the darkroom. Rock noticed the flaw but decided he liked the effect, so he submitted the image for the album cover.” — <a href="http://en.wikipedia.org/wiki/Transformer_(album)#Artwork">Wikipedia</a></p>

<p>The type is purposefully out of focus, too. It’s possible these stuttering letters were custom made for the album, but the repeating ‘E’ and ‘R’ match and I feel pretty certain I’ve seen the typeface before. Maybe I’m thinking of <a href="https://fontsinuse.com/typefaces/17989/double-vision">Double Vision</a> (or whatever earlier design inspired it), which isn’t quite it. In any event, the letterforms are way ahead of their time. Very similar ideas were <a href="https://fontsinuse.com/typefaces/26615/fb-reactor">explored</a> more than 20 years later in the digital grunge era.</p>

<p>Art direction and design by <a href="http://www.allmusic.com/artist/ernst-thormahlen-mn0001762310/credits">Ernst Thormahlen</a> who was responsible for many album covers in the 1970s.</p>

<p>Update: Thanks to a find by <a href="http://twitter.com/folkertgorter/status/459169444002942977">Folker Gorter</a>, I think we can identify this typeface as <a href="http://alphabettenthletter.blogspot.com/2013/05/anatomy-of-logo-and-under-cover-time.html">Electus</a>. Chermayeff &amp; Geismar’s <a href="https://fontsinuse.com/uses/6663/the-electric-circus-posters-flyers-ads">advertising for The Electric Circus</a> used a very similar typeface (though with a few differences including an ‘R’ with a vertical leg). The use of the style for <em>Transformer</em> is perhaps a tribute to that groundbreaking nightclub which closed in 1971, the year before this album was released.</p><br/><a href="https://fontsinuse.com/uses/5054/lou-reed-transformer-album-art"><img src="https://assets.fontsinuse.com/use-media/15228/upto-700xauto/69b3d00e/1/jpeg/transformer-type.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="http://sinistersaladmusikal.wordpress.com/2011/11/13/sinister-vinyl-collection-lou-reed-transformer-1972/" target="_blank" rel="noopener">sinistersaladmusikal.wordpress.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Photos by Marco Antonio Gonçalves of Sinister Salad Musikal</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/5054/lou-reed-transformer-album-art"><img src="https://assets.fontsinuse.com/use-media/15225/upto-700xauto/69b3d00e/1/jpeg/transformer-lou-reed-back-cover.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="http://sinistersaladmusikal.wordpress.com/2011/11/13/sinister-vinyl-collection-lou-reed-transformer-1972/" target="_blank" rel="noopener">sinistersaladmusikal.wordpress.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Photos by Marco Antonio Gonçalves of Sinister Salad Musikal</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/5054/lou-reed-transformer-album-art"><img src="https://assets.fontsinuse.com/use-media/15227/upto-700xauto/69b3d00e/1/jpeg/transformer-lou-reed-cover.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="http://sinistersaladmusikal.wordpress.com/2011/11/13/sinister-vinyl-collection-lou-reed-transformer-1972/" target="_blank" rel="noopener">sinistersaladmusikal.wordpress.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Photos by Marco Antonio Gonçalves of Sinister Salad Musikal</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/>This post was originally published at <a href="https://fontsinuse.com/uses/5054/lou-reed-transformer-album-art">Fonts In Use</a><hr/>]]></description>
      <guid>https://fontsinuse.com/uses/5054/lou-reed-transformer-album-art</guid>
      <pubDate>Mon, 28 Oct 2013 08:01:21 +0000</pubDate>
      <author>Stephen Coles</author>
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