German toy company HABA hired Transatlantika to design the new packaging for their Cars product line. The studio selected Disc as the primary typeface, supported by Castledown.

With a genuine voice in the world of craft cider, Rise & Ruin exists to make cider for all types of drinkers. What started as a group of friends sharing drinks and pressing cider at every harvest quickly evolved into a passion for home grown craft cider. Set on their multi-generational orchard in Elgin County, the founders are personally involved in every step of the process from growth and harvesting, to fermenting, and bottling.

A flexible visual identity was designed to serve both an unconventional and familiar energy rooted in the outdoors. The visual language combines bold yet humble typography with earth-like illustrative elements creating a visual system that evokes warmth and familiarity. A custom illustrative heritage mark was crafted to symbolize the transformative cycle of growth and decay, while serving as a seal of authenticity.

When designing Rise & Ruin Cider’s identity, it was important for me to feel a visceral connection to the typographic choices that felt both down-to-earth and authentic, while remaining contemporary. This juxtaposition of typographic styles – Castledown and its clean, softened edges, Petit Serif with its eclectic, historical nod, and the contemporary Relative – really brings the hand-crafted humanism to the forefront, while keeping the brand warm and approachable in its modernity.

For more than two years, [Use All Five] worked closely with Google Arts & Culture, ForYourArt, and curator Hans Ulrich Obrist to develop a platform that explores Obrist’s journey from contemporary art into an expanded field of various disciplines including architecture, literature, philosophy, and science. As the preeminent “curator of the information age, Obrist’s curatorial work has defined and redefined this increasingly ubiquitous buzzword. This project illuminates how Obrist — more than a historian, expert, or tastemaker — epitomizes the distinct functions of a curator. [project page]

The main typeface used by L.A. studio Use All Five is a light weight of SangBleu OG Serif (formerly SangBleu Serif). Alongside the pages of the website, it is paired with both Castledown and GT Sectra.

SangBleu OG Serif is part of the SangBleu OG typeface, available from Swiss Typefaces.