Sporting Lagos, also known as Sporting FC, is a professional football club based in Lagos, Nigeria.

Communities are built on relationships. Sporting Lagos draws inspiration from this relationship. The visualisation referencing communities is not centred on the static already existing relationships, but with one that is in constant motion, where people are meeting new people continuously. Where this continuous relationship happens is where the Sporting Lagos logo is crafted from.

The logo leverages an important existing element, being the centre of a budding community of sports enthusiasts. In the search for what truly represents communities we landed on a resolution that emphasises “All roads lead here”. The colour scheme for Sporting is predominantly yellow and blue. This yellow reflects the base colour of Lagos’s vibrancy paired with a deep blue that acts as an alternate for the expected black.

The jersey designs are inspired by patterns that both represent communities. The home jersey is inspired by roads – being the pathway for community building, and the away jersey, is inspired by flocks of birds, tightly knit into a intertwined pattern.

The entire Sporting identity is laced with the excitement of Lagos visually narrated with a combination of with repetitive patterns, Lagos-related typography and colour, and vibrant messaging.

Signage in the Veeartsenij, a former school for veterinarians in downtown Ghent, Belgium. Since 2015, a wing of the building has been under management by Nucleo, an organization that “tackles vacancy with art”. At this location, one of 14 addresses maintained by the artist association, some 30 artists have found a place to work.

Blanco is the moniker under which Nucleo “is expanding its platform function, offering a window into the work of artists residing at Nucleo, focusing on experimentation, reflection, encounter and presentation”. In the Veeartsenij, Blanco presents exhibitions in a former classroom on the third floor.

Throughout their communication, Nucleo/Blanco use LL Numberplate Belgium – a design by Stephan Müller, as part of a series of caps-only fonts based on car registration plates.

Unpublished sketch for a logotype and poster series for Nike’s Black History Month themed “Uplift.”

‘U’ apparently has been customized — a stem has been added.

Based on the theme of the 2008 Next Wave Festival, titled Closer Together, which sometimes celebrates and sometimes questions globalised ideas of (not just) closeness, we sourced all of the text and images for the identity and promotional material using Google and Google Images. We also then got permission to use it all. Time consuming, we can assure you. The unexpected, poetic and comical results were combined with typographic and publication design defaults, norms and standards, not unlike Google in their ability to be useful, funny, ugly, and lovely.

Chase & Galley