Poster for the 1970 Czechoslovak release of Se mnou ne madam (original German title: Mit mir nicht, Madam!; English: Not With Me, Madam!), a 1969 DEFA film about mistaken identity, directed by Roland Oehme and Lothar Warneke and filmed in Yugoslavia.

Designer Zdeněk Ziegler somehow got his hands on Or, a multiline typefaces designed by André Chante and released in 1969 by Hollenstein in Paris. Ziegler used it for “MADAM”, in alternating glyph colors. Apparently he didn’t like the original A with the flat top, and made his own form, taking cues from a flipped V.

I don’t know whether the sans-serif inline caps are custom drawn or taken from a typeface. Neither Phosphor, Lux Antieke, or Drescher Grotesk is a match. [Edit: It’s probably a manually drawn interpretation (or a crude poster cut?) of Kristall-Grotesk lichtfett, which was shown in 1966 by Grafotechna as Universal Grotesk světlý. In the specimen, the middle bar in E is longer than the top bar – unlike in this application – but other details are a match, like the high center in M and the flat apexes in N.]

The small print is in reversed Gill Sans.