From brand story to architecture and copy tone, British design company Wash Studio started by repositioning the Northern Dough Co. more confidently in the current marketplace.

Working with illustrators they focused on “great food, made together” using playful hands to bring the baking process to life. Rolling out across packaging, a shiny new website, social media launch campaign and advertising specs this project spans film, photography and animation.

For the logo and texts, the designers chose to work with Kent 4F, a woodtype-like design which imitates handwork on a rough surface. It was designed and released by 4th February Type Foundry (Sergiy Tkachenko). In the summer of 2023, the new design celebrated its fourth year in use.

Labels and packaging of natural organic jams for a small local manufacturer in Lviv, Ukraine.
The range includes the following types: apricot jam with coffee, strawberry jam with lavender, homemade raspberry jam, pear jam with lemon, cream jam with cinnamon, viburnum jam, apple jam, blackberry jam with vanilla, jam with pumpkin with orange.

Packaging for 100% natural peanut butter of the Ukrainian brand “Good Product”. The product range includes the following peanut butters: salted, a sweetened, with apricot, with grapes, with chocolate and with nuts.

The sans serif is Kent 4F, used in all caps and paired with AndrijScript. Another range of products for this brand was shown in a previous post on Fonts In Use.

Natural sauces to meat. Original lordly recipe.

More in my Behance

Spy-themed birthday party for the bookstore of Kiev-based publisher Smoloskyp.

Image source: www.behance.net/gallery/25865227/Cyrillic-alphabet