For years we have been developing packaging for Claldy and working on the process of changing the brand image that has gone from less to more. We had the opportunity to redesign several brand products, but I must confess that this was the most daring project so far as it proposes a new design concept. We saw that the previous packaging was ok, but we believed that the product lent itself to a hipper touch, and to aesthetically align with current packaging proposals. The design process was originally intended to do all the lettering by hand but in the end we use a mix of typography and handmade things. The public acceptance has been very good so we are more than happy with the final result.