Merchcraft design and produce high quality promotional products, always following their consistent approach to design and quality. They believe that through the stringent interplay of excellent materials, sustainable manufacturing and creative action, they live up to their claim of making the promotional products industry better in many areas.

Studio Pona stands by the founders as a partner in brand design. In the person of Michael Frick, they accompany the brand and oversee the continuous brand development in all its facets.

Michael chose Proza Display Light by Jasper de Waard / Bureau Roffa for logo and headlines. For copy and everything else Merchcraft use various styles of Garino, designed by Julien Fincker.

A stencil version of Proza Display is used to display a text by Rotterdam poet Dirk Kroon on the Beukelsbrug and its (practically unused) bridge guard cabin, near the monumental Van Nelle factory in Rotterdam. Design: Vos Broekema, implemented by DVS producties.

Stichting Brugwachterhuisjes (The bridge guard cabin foundation) initiated this project to preserve and upgrade this and other bridges in and around Rotterdam, by means of an open call to creative people for proposals.

Interactive online portfolio of Paul O’Rely, featuring Proza Display and Falster Grotesk.

The contact section has a dynamic text input, where the leading and the font size changes proportionally to the text length.

The Hinterland. Architecture & Interior & Outdoors. Cabins, Love Shacks and Other Hide-Outs

Gestalten makes beautiful use of Proza Display, in combination with FF Super Grotesk.

The cabin has become our third place, our hideaway where we can recharge our spirits and reconnect with ourselves, away from the restraints of society and the stress of the everyday. This book presents the best new cabin architecture and design.

In collaboration with AGR Food Marketing agency we have developed the naming, branding and packaging for a new fruit brand with a premium target audience in foreign markets. On one side, an apricot brand — escande variety, which is the star fruit of the company. And on the other side, another brand covering the rest of the premium fruits: other apricot varieties, pears, kakis and saturn peaches.

Naming
Arlette Fruits: we used a French term for the sophistication and premium quality French words have in the consumer’s mind. An easy name to pronounce in the different markets where it is present. It is a female name, recalling a delicate, different as well as sumptuous fruit.

Branding and packaging
To reference the French origin of the naming, an emphatic as well as sophisticated font which gives the brand its premium character. The chosen palette for Arlette Fruits represents the land and the fruits. Green, yellow, orange and violet. A touch of freshness in these colours, far from the traditional gold–black combination.
As for the packaging, we have been in charge of the design as well as the production. It is a graphic representation of the fruits through basic geometric shapes (fruit pieces), giving it a premium yet casual character.