Originally designed by Cornel Windlin in 1996 as an adaptation of the logo of Cobra, a British highstreet sportswear chain, which resembled Dubbeldik (Mecanorma, 1972), but with added crosshairs. Released in 1998 with alternates for most characters. At some point, it included uppercase characters. Discontinued in 2019.

Revised by Samara Keller with Weichi He and re-released in Oct. 2022 as LL Cobra VIP, now as a lowercase-only design with many alternates. Comes in five weights as well as in variable font format.