Poster for the 10th anniversary of Behind This Wall bar in Hackney, London.

Brand identity for Donut – an organization that is building tools to help every company cultivate and maintain an engaged and happy workforce.

StudioRd partnered closely with the Donut team to assist in refining and extending the brand while still retaining its quirky origins. Following the lead of the original logomark, we created a voice and visual language rooted in playfulness and authenticity. Vibrant colors and jovial illustrations combined with the softness of the Bariol type family help to imbue a sense of carefree inclusiveness. The logotype was created with the intention of both expressing the brand’s unique point of view and also positioning it appropriately against a sea of other technology startups. We then applied the visual system across a slew of touchpoints, including a new website, pitch decks, conference materials, collateral and general swag.

Glitchy seasonal Spring Menu 2019 for Behind This Wall, a contemporary basement bar in Hackney Central, London.

For Behind This Wall London.

Album art for BTWr1601: The Nines ft. JoOrs & DJ Stingray, the inaugural release from Behind This Wall. Produced using rough home-printed typographic compositions, which were decomposed with scotch tape to partially extract ink and overlap the original setting (following the remix principle, B-side of this record). The result was then scanned in hi-res.

Party poster for BTW at TPF in London. Bariol Bold only.