Cent ans en 100 secondes (A century in a hundred seconds) is a campaign that honours the 100 years of Brazilian animation in one of the industry’s most important events: the Festival International Du Film D’Animation, in Annecy, France. The film, produced by F/Nazca Saatchi & Saatchi, commissioned by Apex and supported by Bebrasil, features the last century of Brazilian animation in only a hundred seconds, including iconic characters from advertising to cinema.

The final result shows in a chronological line the mouse from Castelo Rá-Tim-Bum (a famous TV show in the 1990s) to Cuca, the main character from Boy and the World, nominated for Best Animation Film in the Oscars. Also, during the festival, the city of Annecy was filled with posters and billboards inviting attendees to watch the film and get to know work from Brazil.