An in-house design first cast by Ludwig & Mayer in 1914. A lighter weight was added in 1920. [Seemann] Hans Reichardt gives earlier dates (1910 and 1914) and credits Albert Auspurg with the design.
There are digitizations of the bold weight by Gerhard Helzel (2004) and Ralph M. Unger (RMU, 2016; spelled Reklamefraktur; used for the sample).
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