We feel a constant and rising sense of invasion: parasites, notifications, drugs, bodies, catastrophes, aliens. But the line between who invades and who is invaded can be more blurred than we usually think, heavily depending on perspectives.

INTRUSO Magazine challenges readers to step out of their comfort zone and break free from their confining filter bubbles. The magazine gathers investigations, opinions and interviews about topical and divisive issues, to question pre-established boundaries and power dynamics, encouraging dialogue and fostering a deeper appreciation of differing viewpoints.

Each issue of the magazine won’t be limited to a single topic, instead it will be a collection of opinions and essays around every kind of invasion we experience everyday. Issue 3 focuses on lifestyle proposing articles about the #MeToo movement, aesthetic surgery, plants surviving in big cities, and how you can't forget to wear a hat to complete your outfit.

Continuous text and headlines are set in Suisse Int’l by Swiss Typefaces. Inserts are set in Messina Modern by Luzi Type. Navigation, footnotes, credits and tags are set in Suisse Int’l Mono. The “Please, make me beautiful” article combines Suisse Int’l and Spencerio by Indian Type Foundry.

This issue counts 100 pages and measures 23.5×33.5 cm. Printed on Cyclus Offset 90g/m² paper. It was made as a student project at Elisava, Barcelona, in 2023.

We feel a constant and rising sense of invasion: parasites, notifications, drugs, bodies, catastrophes, aliens. But the line between who invades and who is invaded can be more blurred than we usually think, heavily depending on perspectives.

INTRUSO Magazine challenges readers to step out of their comfort zone and break free from their confining filter bubbles. The magazine gathers investigations, opinions and interviews about topical and divisive issues, to question pre-established boundaries and power dynamics, encouraging dialogue and fostering a deeper appreciation of differing viewpoints.

Each issue of the magazine won’t be limited to a single topic, instead it will be a collection of opinions and essays around every kind of invasion we experience everyday. Issue 2’s lead article is a moving story about how devastating AIDS was to families and communities in the 1980s, while the lead photojournal takes a look back at the infamous 1978 mass murder-suicide in Jonestown.

The logo is based on Tiny by Velvetyne. Continuous text and headlines are set in Suisse Int’l by Swiss Typefaces. Inserts are set in Messina Modern by Luzi Type. Navigation, footnotes, credits and tags are set in Suisse Int’l Mono. The article “Every temple needs its sacrifices” additionally uses Armag by Blaze Type, and “How to raise your kids and their followers” adds Compagnon Light Italic by Velvetyne.

Beside the mentioned typography, in the Index spread we featured Boogy Brut by Bureau Brut, GoodDog New by Ethan Paul Dunham, Cooper Black by Oswald Bruce Cooper, Modula Ribbed by Zuzana Licko, and ITC American Typewriter by Joel Kaden.

This issue counts 104 pages and measures 23.5×33.5 cm. Printed on Cyclus Offset 90g/m² paper. It was made as a student project at Elisava, Barcelona, in 2023.

We feel a constant and rising sense of invasion: parasites, notifications, drugs, bodies, catastrophes, aliens. But the line between who invades and who is invaded can be more blurred than we usually think, heavily depending on perspectives.

INTRUSO Magazine challenges readers to step out of their comfort zone and break free from their confining filter bubbles. The magazine gathers investigations, opinions and interviews about topical and divisive issues, to question pre-established boundaries and power dynamics, encouraging dialogue and fostering a deeper appreciation of differing viewpoints.

Each issue of the magazine won’t be limited to a single topic, instead it will be a collection of opinions and essays around every kind of invasion we experience everyday. Issue 1 sets the tone of the magazine proposing many articles about science and nature, but also lighthearted contents like “how to choose the best sex toy?” or “why the heck kids are birthdays becoming so expensive?”

The logo is set in Airaz by Javier Unknos. Continuous text and headlines are set in Suisse Int’l by Swiss Typefaces. Inserts are set in Messina Modern by Luzi Type. Navigation, footnotes, credits and tags are set in Suisse Int’l Mono. The article “Opening up to parasites” additionally uses PicNic by Mariel Nils, and “A body inside a body: Maternidad” adds CirrusCumulus by Clara Sambot.

This issue counts 96 pages and measures 23.5×33.5 cm. Printed on Cyclus Offset 90g/m² paper. It was made as a student project at Elisava, Barcelona, in 2023.

From Pentagram’s case study:

lululemon athletica is one of the world’s leading activewear brands, defining the athleisure category with its high-performance, yoga-inspired technical athletic apparel for women and men. The company goes beyond retail to function as a holistic lifestyle brand for a devoted following of consumers who apply its vision of wellness to their everyday practice of yoga, running, working out, self-care and mindfulness.

This is captured in the lululemon manifesto, a graphic representation of the brand’s core values.

According to lululemon:

The newly designed manifesto showcases Lululemon’s long-standing brand values across nine themes, including: integrity, personal responsibility, social impact, honesty/authenticity, overcoming fear, greatness, purpose, elevating the world (even on hard days), fun + laughter, sweat + the practice of yoga.

The manifesto in itself is designed with no less than four contemporary typefaces, namely: SangBleu Empire, Druk, Messina Modern, and Cut. Calibre, lululemon’s brand font, is also used sporadically in smaller sizes. All those typefaces are combined in Tetris-like playful composition, creating a type-filled pattern. This pattern has been applied on many products from the brand, ranging from retail ones (yoga pants, sports apparel, sports bottles, etc.) to promotional ones (shopping bags, shipping boxes, shop window fronts).

Learn more about the project and see more applications on Pentagram’s website.

SangBleu Empire is part of the SangBleu family, available from Swiss Typefaces. Druk is available from Commercial Type. Cut is available from Muir McNeil. Messina Modern is available from Luzi Type. Calibre is available from Klim Type Foundry.

A manifesto flag in front of Berlin’s lululemon shop

“It’s the manifesto—IRL. To celebrate our 20th birthday, we partnered with artist Shawna X to bring one of our most iconic manifesto lines to life in Brooklyn, NY.”

Generate Biomedicines is a new kind of therapeutics company, existing at the intersection of biology, machine learning, and biological engineering. Leveraging breakthrough innovations in Generative Biology, Generate brings a never-before-seen level of control and intentionality to the development of medicines—a fundamental shift from discovery to intentional generation.

In collaboration with Flagship Pioneering, a Cambridge-based firm with an impressive track record of bringing life science innovation to the world, One Design developed a brand communications strategy to launch this radical new company in the spring of 2020.

The Messina collection (Messina Sans, Messina Modern, and Messina Serif) from Luzi Type breaks away from the glut of “smart and technical” typefaces found throughout the biotech space, instead injecting a classic sense of bold confidence to the brand program.

See the full case on the One Design website.