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    <title>Helvetia in use</title>
    <link>https://fontsinuse.com/typefaces/41861/helvetia</link>
    <description>Helvetia in use. A left-leaning advertising face, released in 1885 by Stempel as Helvetia in two weights [Wetzig 1926–40]. Credited to Wagner &amp; Schmidt, before 1899. Also carried by Ludwig Wagner and Weber under this name. Also known as Engadine and Reed’s Waverley (Stephenson Blake), Batardes Renversées (Turlot), Caprice (Genzsch &amp; Heyse, before 1900), Corona (John), Helvétiennes (Beaudoire, Peignot &amp; Fils), Circular- und Kartenschrift (Roos &amp; Junge), Favorit-Zirkular (Bauer), Kosmos (Berling), Mignon (Typefoundry Amsterdam), Neueste Kartenschrift (Brendler), Phantasta (Doskocil), Sorrento (Augusta) [Reichardt 2011]. Lehmann had a version with Cyrillics [c.1910 specimen].

There are two forms for ‘s’ in both weights [1908 SB specimen].

The bold is similar to Propaganda (Schelter &amp; Giesecke, 1892).</description>
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    <copyright>Copyright 2026 , FontsInUse.com LLC</copyright>
    <pubDate>Thu, 16 Jul 2026 14:03:25 +0000</pubDate>
    <lastBuildDate>Thu, 16 Jul 2026 14:03:25 +0000</lastBuildDate>
    <ttl>3600</ttl>
    <item>
      <title><![CDATA[M.M. Chadakhtzian business card]]></title>
      <link>https://fontsinuse.com/uses/54869/m-m-chadakhtzian-business-card</link>
      <description><![CDATA[Contributed by <a href="/contributors/35/fontsinusestaff">Fonts In Use Staff</a><br/><a href="https://fontsinuse.com/uses/54869/m-m-chadakhtzian-business-card"><img src="https://assets.fontsinuse.com/static/use-media-items/198/197037/upto-700xauto/69b5aae4/M%20M%20Chadakhtzian.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.ebay.com/itm/134330702247" target="_blank" rel="noopener">www.ebay.com</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Sonomatreasures4u</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/typefaces/41861/helvetia"><img src="https://assets.fontsinuse.com/static/samples/11/10093/440/4/64aa674a/helvetia.png"/></a><br/><a href="https://fontsinuse.com/typefaces/7251/unidentified-typeface"><img src="https://assets.fontsinuse.com/static/samples/1/591/440/4/570e2042/unidentified-typeface.png"/></a><br/><br/><p><span><span><span>Via <a href="https://www.flickr.com/photos/36794629@N00/53030545394/">Norman McKnight</a>, who comments:</span></span></span></p>

<blockquote>
<p>I bought this card because of the variety of type faces and languages, Armenian, Arabic &amp; French.</p>
</blockquote>

<p>The typeface used for the name in Latin letters and the French job title (“Négociant – Commissionnaire” – “Merchant – Commission agent”) is the light weight of a design that went under various names. The left-leaning advertising face originated at <a target="_self" class="entity-link" href="https://fontsinuse.com/type_designers/4754/wagner-and-schmidt" data-entity-code-id="4754" data-entity-code-type="TypeDesigner">Wagner & Schmidt</a>, a punchcutting company in Leipzig that sold matrices to numerous foundries. Those would then cast the designs and typically sell them under different names. In Germany, <a target="_self" class="entity-link" href="https://fontsinuse.com/foundry/226/stempel" data-entity-code-id="226" data-entity-code-type="Foundry">Stempel</a> and also <a target="_self" class="entity-link" href="https://fontsinuse.com/foundry/1302/ludwig-wagner" data-entity-code-id="1302" data-entity-code-type="Foundry">Ludwig Wagner</a> and <a target="_self" class="entity-link" href="https://fontsinuse.com/foundry/234/weber" data-entity-code-id="234" data-entity-code-type="Foundry">Weber</a> carried both weights as <strong><a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/41861/helvetia" data-entity-code-id="41861" data-entity-code-type="TypeEntity">Helvetia</a></strong><cite>.</cite> <span><span><a target="_self" class="entity-link" href="https://fontsinuse.com/foundry/1090/bauer" data-entity-code-id="1090" data-entity-code-type="Foundry">Bauer</a> had it as</span></span> <span><span><cite>Favorit-Zirkular</cite></span></span>, <a target="_self" class="entity-link" href="https://fontsinuse.com/foundry/1316/genzsch-heyse" data-entity-code-id="1316" data-entity-code-type="Foundry">Genzsch & Heyse</a> as <cite>Caprice</cite> and <a target="_self" class="entity-link" href="https://fontsinuse.com/foundry/1353/john" data-entity-code-id="1353" data-entity-code-type="Foundry">John</a> as <cite>Corona</cite>. In France, <a target="_self" class="entity-link" href="https://fontsinuse.com/foundry/2487/beaudoire" data-entity-code-id="2487" data-entity-code-type="Foundry">Beaudoire</a> and <a target="_self" class="entity-link" href="https://fontsinuse.com/foundry/1820/peignot-and-fils" data-entity-code-id="1820" data-entity-code-type="Foundry">Peignot & Fils</a> sold it as <a href="https://gallica.bnf.fr/view3if/ga/ark:/12148/bpt6k3296504/f381"><cite>Helvétiennes</cite></a> and <a target="_self" class="entity-link" href="https://fontsinuse.com/foundry/2794/turlot" data-entity-code-id="2794" data-entity-code-type="Foundry">Turlot</a> as <cite>Batardes Renversées</cite>. In England, <a target="_self" class="entity-link" href="https://fontsinuse.com/foundry/1028/stephenson-blake" data-entity-code-id="1028" data-entity-code-type="Foundry">Stephenson Blake</a> and <a target="_self" class="entity-link" href="https://fontsinuse.com/foundry/2946/harrild-and-sons" data-entity-code-id="2946" data-entity-code-type="Foundry">Harrild & Sons</a> offered <a href="https://archive.org/details/specimensofpoint00step?view=theater#page/246/mode/2up">the light weight under the name <cite>Engadine</cite> and the bold as <cite>(Reed’s) Waverley</cite></a>. For more names, <a href="https://fontsinuse.com/typefaces/41861/helvetia">see the typeface page</a>.</p>

<p>The upright script used for the place name – “Alexandrie (Egypte)” – is a Ronde, probably of French origin. The specific version is unidentified. For similar fonts that are digitally available, see <a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/12504/french-111" data-entity-code-id="12504" data-entity-code-type="TypeEntity">French 111</a> (a.k.a. Gando), <a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/8690/itc-redonda" data-entity-code-id="8690" data-entity-code-type="TypeEntity">ITC Redonda</a>, <a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/15282/bon-mot-nf" data-entity-code-id="15282" data-entity-code-type="TypeEntity">Bon Mot NF</a>, <a target="_self" class="entity-link" href="https://fontsinuse.com/typefaces/10929/typo-upright" data-entity-code-id="10929" data-entity-code-type="TypeEntity">Typo Upright</a>, and the linked related typefaces on those pages.</p>

<p>The Arabic and the open and shaded Armenian are likewise unidentified. If you have any insights into their names, please share in the comments.</p><br/><br/>This post was originally published at <a href="https://fontsinuse.com/uses/54869/m-m-chadakhtzian-business-card">Fonts In Use</a><hr/>]]></description>
      <guid>https://fontsinuse.com/uses/54869/m-m-chadakhtzian-business-card</guid>
      <pubDate>Sun, 09 Jul 2023 09:30:31 +0000</pubDate>
      <author>Fonts In Use Staff</author>
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