HM Ampersand in use https://fontsinuse.com/typefaces/41963/hm-ampersand HM Ampersand in use. A custom typeface for H&amp;M developed in 2007–2015 at Monotype. Spans at least 5 weights plus 2 condensed weights, all with italics. Some styles are additionally used in Display cuts that are distinguished by a tighter spacing. Not available for general licensing. en Copyright 2026 , FontsInUse.com LLC Mon, 11 May 2026 05:22:39 +0000 Mon, 11 May 2026 05:22:39 +0000 3600 <![CDATA[“Forever Summer” campaign, H&M]]> https://fontsinuse.com/uses/12721/forever-summer-campaign-handamp-m Roland Hörmann


Source: www.hm.com H&M. License: All Rights Reserved.





The Swedish clothing company's advertising relies on a combination of their proprietary typefaces HM Ampersand and HM Amperserif.

In their 2016 “Forever Summer” campaign two additional typefaces can be seen – Gloss Drop and Mistral, probably representing two stages in development or roll out of the campaign. However, Gloss Drop persisted in the videos and online channels.




Photo: Roland Hörmann. Roland Hörmann. License: CC BY-ND.


Photo: Roland Hörmann. Roland Hörmann. License: CC BY-ND.


Photo: Roland Hörmann. Roland Hörmann. License: CC BY-NC-ND.

This post was originally published at Fonts In Use
]]> https://fontsinuse.com/uses/12721/forever-summer-campaign-handamp-m Fri, 13 May 2016 10:32:13 +0000 Roland Hörmann