A custom typeface for H&M, “designed and produced in collaboration with the design studio The Studio in Stockholm and Monotype [Lead Designer: Toshi Omagari] under the direction of the H&M Marketing department” in c. 2013, as a companion to HM Ampersand. The Didone is “reserved for use in campaigns, editorial contexts and special projects”. [The Studio] Comes in 3 optical sizes; Display, Regular, Text; the latter in 2 weights; all with italics. Supports Latin, Greek, Cyrillic, Thai and Arabic. Not available for general licensing.