Le journal minimal, poster, 84,1×118,9 cm, Paris, 2015

Le journal minimal is non-profit and free periodical publication for citizens who no longer believe in the consumer society. The brand identity was created by Aurélien Vret, with very strict specifications: the use of colour was banned, and the design had to be bare-bones.

The degrowth newspaper was created in 2015 by Emmanuelle Veil (chief editor), who worked for Le Monde, Le Parisien, L’express, Charlie Hebdo, and Catherine Simonet (publication director), a pianist and composer. The media was financed by crowdfunding and with the financial endowment of the agnès b. foundation. For environmental reasons, le journal minimal is an online-only medium. Printing was used solely for the branding identity.

Le journal minimal has used Prosaic since its foundation on November 4th, 2015. The typeface family was still under development in the Typofonderie studio in Clamart, since 2012. Typofonderie published it in January 2017.

Le journal minimal, brand identity booklet cover, 14,8×21 cm, Paris, 2015

Le journal minimal, brand identity booklet (case study), 14,8×21 cm, Paris, 2015

Le journal minimal, brand identity booklet cover (first version of logo), 14,8×21 cm, Paris, 2015

Le journal minimal, tote bag, screen printing on linen, 35×70 cm, Paris, 2016

Festival minimal #1 (with the financial endowment of agnès b. foundation), poster, 84,1×118,9 cm, Base Tara, № 11 boulevard Bourdonnais, Paris, 2016

Le petit geste [little act], caricature cover Jiho (1958–), booklet numbered and signed, 12×12 cm, le journal minimal, Paris, 2016

Le petit geste [little act], booklet numbered & signed, 12×12 cm, le journal minimal, Paris, 2016

Bibliophilic “tirage à part” (special edition) of the essay Écriture, estampe, typographie, photographie, peinture, (“Writing, printmaking, typography, photography, painting”), carnet de la recherche à la BnF (National Library of France), Paris, 2022. The booklet was composed entirely in Prosaic.

Printed with Xerox Phaser on Conqueror vergé white 100 g/m², 14×21 cm