Pina Ball celebrates the 120th anniversary of the Pinacoteca de São Paulo. Referencing Lenora de Barros’s work Desmáscara (2025), commissioned for the occasion, the visual identity employs mirrored surfaces that position the viewer within the image.

The typographic composition combines Cochin by Georges Peignot (distributed by Linotype) and Pier Sans by Mat Desjardins (distributed by Pangram Pangram). Cochin is used at large scale and embossed across the mirrored surface, while Pier Sans structures the informational content in black. The contrast between the serif and sans serif typefaces establishes hierarchy and brings together historical references and contemporary application.

Eyes extracted from portraits in the Pinacoteca’s collection reinforce the motif of the mask, creating moments in which artwork and visitor appear to return each other’s gaze. The invitation and mask operate as complementary elements, extending the identity across different formats. The charity ball featured performances by Paulinho da Viola and Amaro Freitas.

Corporis is a Pilates studio in a small Spanish town. The studio takes inspiration fro the Polestar Pilates philosophy which focuses on the body healing through movement and mind-body-spirit connectivity. One of the main differences of Polestar and traditional types of Pilates is the use of a machine instead of a floor mat.

The owner approached me asking for a whole design of her new Pilates studio in town which would also include yoga and sporadical events and masterclasses. Young but persistent, the founder has developed a personal way to teach Pilates by mixing the Polestar philosophy with her own way of understanding movement.

The design of the brand was inspired by the characteristic geometrical shapes of the polestar machine which shape the main logo of Corporis. The geometrical shapes are recurrent throughout the whole branding, bringing structure but also freedom, like the Polestar philosophy.

Pier Sans is the main typeface. It is a modern, structured, slightly geometric typeface that looks perfect both large and small. It adapts to all necessary designs and texts and gives to Corporis a strong and defined personality.

The project included the design of a website and social media presence, advertising and interior design collaboration to create a complete and consistent brand for Corporis.