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    <title>BR_Brutal in use</title>
    <link>https://fontsinuse.com/typefaces/46845/br-brutal</link>
    <description>BR_Brutal in use. A custom typeface made by Tais Ghelli in 2017 for a fictional exhibition design project at ArtCenter College of Design. Not available for licensing.</description>
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    <copyright>Copyright 2026 , FontsInUse.com LLC</copyright>
    <pubDate>Tue, 21 Jul 2026 04:58:44 +0000</pubDate>
    <lastBuildDate>Tue, 21 Jul 2026 04:58:44 +0000</lastBuildDate>
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      <title><![CDATA[Brutal exhibition, Phaidon Gallery]]></title>
      <link>https://fontsinuse.com/uses/17609/brutal-exhibition-phaidon-gallery</link>
      <description><![CDATA[Contributed by <a href="/contributors/13634/taisghelli">Tais Ghelli</a><br/><a href="https://fontsinuse.com/uses/17609/brutal-exhibition-phaidon-gallery"><img src="https://assets.fontsinuse.com/use-media/54775/upto-700xauto/69b5219f/1/png/Screen%20Shot%202017-07-15%20at%206-28-39%20PM.png"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.behance.net/gallery/54054613/BRUTAL-Exhibition-Phaidon-Gallery" target="_blank" rel="noopener">www.behance.net</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Tais Ghelli</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/typefaces/46845/br-brutal"><img src="https://assets.fontsinuse.com/static/samples/4/3754/440/4/596b0451/br-brutal.png"/></a><br/><a href="https://fontsinuse.com/typefaces/1758/folio"><img src="https://assets.fontsinuse.com/static/renders/2/1758/400/4/6a55f7f5/folio.png"/></a><br/><a href="https://fontsinuse.com/typefaces/4082/garamond-premier"><img src="https://assets.fontsinuse.com/static/renders/5/4082/400/4/69a026b3/garamond-premier.png"/></a><br/><br/><p>This project revolves around a fictitious exhibition that could take place at Phaidon Gallery (Phaidon Press' gallery space). The concept for this exhibition is to showcase the works and lives of some of the most brilliant architects during the Brazilian Modernist movement. <cite>Brutal </cite>focuses on Brutalist constructions and on the social tensions that have always been an inherent part of the Brazilian experience.</p>

<p>The design of modular custom typography speaks to the constructions themselves, while the boldness of the colors serves to establish a second layer of visual tension. This language travels across media, from print, to web, and ultimately merges back into space through an interactive installation, completing a full cycle.</p>

<p>Processing.js and a kinect sensor were used to transform the exaggerated typographic forms of the installation into a platform where one would be able to appreciate the works of architects such as Lina Bo Bardi, Oscar Niemeyer, and João Vilanova Artigas. A reactive response is prompted as the user walks towards or away from the installation, and constructions reveal themselves or hide in-between the exaggerated typographic forms.</p>

<p>For more images, please visit <a href="http://www.behance.net/tghellidem8507">my Behance page.</a></p>

<p><em>This project has been made possible at ArtCenter College of Design.<br />
Special thanks to Brad Bartlett, Ivan Cruz, and Miles Mazzie.</em></p><br/><a href="https://fontsinuse.com/uses/17609/brutal-exhibition-phaidon-gallery"><img src="https://assets.fontsinuse.com/use-media/54776/upto-700xauto/69b5219f/1/png/Screen%20Shot%202017-07-15%20at%206-28-48%20PM.png"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.behance.net/gallery/54054613/BRUTAL-Exhibition-Phaidon-Gallery" target="_blank" rel="noopener">www.behance.net</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Tais Ghelli</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/17609/brutal-exhibition-phaidon-gallery"><img src="https://assets.fontsinuse.com/use-media/54774/upto-700xauto/69b5219f/1/jpeg/brutal_booklet.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.behance.net/gallery/54054613/BRUTAL-Exhibition-Phaidon-Gallery" target="_blank" rel="noopener">www.behance.net</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Tais Ghelli</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/17609/brutal-exhibition-phaidon-gallery"><img src="https://assets.fontsinuse.com/use-media/54773/upto-700xauto/69b5219f/1/jpeg/web.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.behance.net/gallery/54054613/BRUTAL-Exhibition-Phaidon-Gallery" target="_blank" rel="noopener">www.behance.net</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Tais Ghelli</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/17609/brutal-exhibition-phaidon-gallery"><img src="https://assets.fontsinuse.com/use-media/54777/upto-700xauto/69b5219f/1/jpeg/installation.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.behance.net/gallery/54054613/BRUTAL-Exhibition-Phaidon-Gallery" target="_blank" rel="noopener">www.behance.net</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Tais Ghelli</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><a href="https://fontsinuse.com/uses/17609/brutal-exhibition-phaidon-gallery"><img src="https://assets.fontsinuse.com/use-media/54778/upto-700xauto/69b5219f/1/jpeg/installation2.jpeg"/></a><br/><br/><i><b>Source:&nbsp;<span class="fiu-attribution__sourceUrl"><a href="https://www.behance.net/gallery/54054613/BRUTAL-Exhibition-Phaidon-Gallery" target="_blank" rel="noopener">www.behance.net</a></span>&nbsp;</b><span><span class="fiu-attribution__credits fiu-text--captioning">Tais Ghelli</span>. </span><span>License: <span class="fiu-attribution__license">All Rights Reserved</span><span>. </span></span></i><br/><br/>This post was originally published at <a href="https://fontsinuse.com/uses/17609/brutal-exhibition-phaidon-gallery">Fonts In Use</a><hr/>]]></description>
      <guid>https://fontsinuse.com/uses/17609/brutal-exhibition-phaidon-gallery</guid>
      <pubDate>Sun, 16 Jul 2017 10:32:38 +0000</pubDate>
      <author>Tais Ghelli</author>
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