Mazzetti d’Altavilla celebrates 100 years of the famous Negroni cocktail with a special recipe based on Bitter, Gin, and Amaro Gentile all rigorously Mazzetti, wishing you “100 of these Negroni”.

To contrast the traditional design seen on the labels, Adore You has been used on the cardboard packaging. This handwritten script font with a big character adds a human touch and grants this case with a fresh casual look.

The Mazzetti d’Altavila logo is based on Trajan, which is also used for “Negroni Tasting Experience” inside the box. The three labels use a range of different fonts, the primary ones being Just Old Fashion and Selfish for Gin, HKF Gold Queen DLC for Bitter, and Mk Latino for Amaro Gentile.