New visual identity proudly crafted for Ciacco Lab by Stefano Guizzetti, an artisan laboratory of gourmand delicacies and ice creams, located in Parma and Milano. Paffi (Giulia Peretti and Silvia Recalcati) designed a new logo, icons, labels and wayfinding for the new shop in Parma – brand new textures and packaging for the award winning panettone maker.

Ardoise is used throughout in its narrower styles.

Visual identity, palette and logo versions

Design of custom icons and grid for shop window and wayfinding

Design of custom icons for Ciacco flavors

Work in progress, packaging brainstorming

New packaging with high transparency and big lettering, to enhance the product inside. Babà label works upside down as the packaging needs to be turned regularly.

Design of graphic texture based on the logo grid for panettone packaging and desserts.