Halyard Display is the brand typeface of the Crystal Bridges Museum of American Art. The grotesque family by Darden Studio is used in a range of its 18 styles, including the italics. It serves for signage and wall lettering inside the museum, as well as for posters, web banners, maps, forms, and more. On the website, Halyard Display is paired with Locator by Process Type Foundry. The museum’s logo is in Aviano Sans by Insigne.

Quotes set in Halyard Display on the walls of The Studio, the museum’s artmaking space.

Halyard Display comes with a number of alternate glyphs. There are four different forms for R and even five for G. “Crystal Bridges” shows the straight-legged R and the beardless G with small aperture.

Detail from a map of the museum grounds.

Poster for the New Year’s Eve party, featuring outlined and overlapping lining numerals from Halyard Display Black for “2020”.

Poster for the College Day at Crystal Bridges. Halyard Display appears in several styles and sizes.

Web banner for Summer Fling, combining two recurring themes in the Crystal Bridges design, all-caps italics and gradients.

Animated banner for Yayoi Kusama’s Infinity Mirror Room, featuring Halyard Display Semibold Italic and a cameo appearance of Halyard Text Bold for the artist’s name.

Caps from Halyard Display Black for Halloween in the Hallow.

Hand-rendered Halyard Display for the Chalk Festival at Crystal Bridges.

Membership application form (detail).

Halyard Display in all-caps italics on the Art Totes, which can be checked out just like a library book, and taken anywhere on the museum grounds.

Locator is used for all live text on the website.

The museum’s logo is based on Aviano Sans.

PNM, a Brazilian law firm with offices in São Paulo and Brasília, went through a rebranding process after going through restructuring in 2012.

They needed their identity to reflect their new positioning as an strategic partner in business legal affairs.

Locator was chosen as the corporate typeface, being a particularly modern sans serif with beautiful figures and capable of looking good in small and large sizes.

Red Antler:

The competition was dry and functional. So we built a brand on the emotional side of finding an apartment: the feelings that come from moving into a new space.

A good goal — and the custom logotype and atypical, warm flavor of Locator help to reach it. Unfortunately, the current site is using dry Helvetica instead.