Designed by Douglas C. McMurtrie. Some sources additionally credit Aaron Borad and Leslie Sprunger [Spiece Graphics/MyFonts]. Released in 1928 by Ludlow in two weights: regular and bold. Italic followed by 1931.

Digital interpretations include Ultra Modern (Steve Jackaman for Red Rooster Collection / International TypeFounders, 1998, used for sample) and Ultramodern Classic SG (Jim Spiece, Spiece Graphics), both in regular and bold.