For the “In Our Nature” campaign identity, Real & Good Creative paired Lodgepole with Today Sans Serif to create a typography system rooted in both character and clarity.

Lodgepole, used in the logo, brings an organic, handcrafted warmth that immediately evokes trails, tree lines, and the tactile feel of being outdoors. Its subtle irregularities and nature-inspired forms give the wordmark a grounded sense of place—perfect for a campaign centered on protecting Nova Scotia’s wild landscapes. Lodgepole’s personality helps the brand feel human, inviting, and deeply connected to the land.

To balance that expressive character, Today Sans serves as the supporting font across campaign materials. Its clean, modern, and approachable letterforms offer a sense of trust and accessibility, ensuring that calls to action, impact statements, and storytelling remain clear and legible. Today Sans complements Lodgepole without competing with it—its quiet confidence allows the logo to shine while reinforcing a cohesive visual voice.

Together, the combination of Lodgepole and Today Sans creates a brand system that feels rooted in nature, contemporary in execution, and emotionally resonant. The typography invites people to connect with nature, feel part of the conservation movement, and see themselves in the shared responsibility of protecting the lands we love.

When German snack brand funny-frisch launched their new peanut-and-toffee-flavored Donuts, they looked for a typeface that immediately conveys deliciousness – and found it in Omnes.

The wordmark uses bouncing and overlapping caps from Omnes Bold, featuring its very much donut-like O. The letterforms are further spiced up with outline and highlight effects. Other fonts used for the packaging include VAG Rounded, Today Sans Serif Bold Italic, and Clearface Gothic. The funny-frisch logo is in Windsor Elongated.

Bolsas Pa’ Mercar (“shopping bags”) is a series of market bags for reducing the use of plastic bags in Colombia. Artists, illustrators and type designers contributed on this project produced and directed by Regio. The Bolsas Pa’ Mercar logo is in Today Sans (Volker Küster, 1985). The bag design by Regio features a combination of various styles from the Champion Gothic and Knockout series (Hoefler & Co., 1990). The “Vale por 288 Bolsas Plásticas” bag by Felipe Calderón combines Ruth Script (Estudio Calderon, 2016) and House Slant (House Industries, 1999), while the contributions by Le Monsta / Simón Londoño and CaliDoso appear to use lettering.

A poster about rubber ducks evolution, presented through eight selected major events concerning the rubber ducks industry. The idea behind the poster is to spot the light on a neglected cultural icon and to visualize its journey from its first appearance in the 1800s till nowadays, as the poster was made in the form of an illustrative timeline with short texts. The poster was followed up with an animated version, that discusses the 8 events one after another in a storytelling way.