This entry is for two similar reworkings of the bold condensed
style from a typeface series that originated at Leipzig
punchcutting company Wagner & Schmidt, both distinguished by
straight diagonals in ‘kvwxy AKMNVWXY 4’. For the original with
curved diagonals, see Inserat-Grotesk fett / Aurora-Grotesk IX.
For a related compressed style, see Haas
Inserat-Grotesk / Neue Aurora VIII.
1. Fette Anzeigen-Grotesk aka Grotesque
annonce grasse by Haas is shown in the
fifth addendum to Wetzig as “in-house design with revised
letterforms” cut in 1932 [Wetzig 1926–40]. ‘R’ leg is vertical, ‘t’
top is horizontal.
2. Neue Aurora IX schmalfett by Weber
was first cast in 1964 [Schriftenkartei 1958–1971] (but already
shown in 1963). ‘R’ leg is diagonal, ‘t’ top is angled. Apertures
are a tad smaller than in the Haas version. Weber didn’t always use
the “Neue” suffix, referring to the reworking as Aurora Bold
Condensed [1963
specimen] or Aurora IX halbbreit [Mengel
1966].
Phototype adaptations of both versions are shown by PLINC
(Anzeigen Grotesque 9 and Aurora Bold
Cond) [PLINC One Liner 1971], Berthold
(Anzeigen-Grotesk and Neue Aurora-Grotesk
schmalfett) [Berthold More…
This entry is for two similar reworkings of the bold condensed style from a typeface series that originated at Leipzig punchcutting company Wagner & Schmidt, both distinguished by straight diagonals in ‘kvwxy AKMNVWXY 4’. For the original with curved diagonals, see Inserat-Grotesk fett / Aurora-Grotesk IX. For a related compressed style, see Haas Inserat-Grotesk / Neue Aurora VIII.
1. Fette Anzeigen-Grotesk aka Grotesque annonce grasse by Haas is shown in the fifth addendum to Wetzig as “in-house design with revised letterforms” cut in 1932 [Wetzig 1926–40]. ‘R’ leg is vertical, ‘t’ top is horizontal.
2. Neue Aurora IX schmalfett by Weber was first cast in 1964 [Schriftenkartei 1958–1971] (but already shown in 1963). ‘R’ leg is diagonal, ‘t’ top is angled. Apertures are a tad smaller than in the Haas version. Weber didn’t always use the “Neue” suffix, referring to the reworking as Aurora Bold Condensed [1963 specimen] or Aurora IX halbbreit [Mengel 1966].
Phototype adaptations of both versions are shown by PLINC (Anzeigen Grotesque 9 and Aurora Bold Cond) [PLINC One Liner 1971], Berthold (Anzeigen-Grotesk and Neue Aurora-Grotesk schmalfett) [Berthold 1974], and Typeshop (Anzeigen-Grotesk and Aurora Neu schmalfett) [Typeshop c.1977]. PLINC additionally had Aurora Graphic (Cond), which adds four more weights (7, 8, 9, 10) to the Weber version.
Digital versions as Anzeigen Grotesk by URW (two variants distinguished by depth of cuts in diagonal joints; used for sample) and Linotype, Aura by Compugraphic (1990) [Identifont], and OPTI Aurora Bold Condensed (Castcraft, 1990–1991); all with the ‘R’ and ‘t’ of Anzeigen-Grotesk.
