Designed by Louis Minott. Winner of a VGC competition in 1965 and released as Davida Bold. Possibly inspired by Victorian-era designs such as Hogarth (Central, ca. 1887). Mecanorma had it as Silva. Formatt’s alias was Darling. See also Yardley.
The original phototype font offered various alternates (for ‘AEF’ and 1–9) that digital versions lack, but Bitstream’s digitization uses different forms than the others.
English Type No. 28 is an open and shaded wood type adaptation by Diamond Wooden Type Works.
![Do It For Your [Heart]](https://assets.fontsinuse.com/static/use-media-items/53/52388/thumb/59200d33/CL-do-it-for-your-heart-busy-beaver-button-museum.png "Do It For Your [Heart]")
