“Typefaces derived from vernacular sources are becoming a staple in the graphic designer’s pallette. Christian Schwartz designed Popular for Popular Mechanics. Robb Rice redesigned the magazine; he wanted a type series with the no-nonsense engineering charm of the DIN spec, yet enlivened with structure from the strong slab serifs Stymie, Memphis & Rockwell. Popular is the working slab serif that remains stylishly invisible.” – Font Bureau, 2004. Available on request.