Kwangya, located in Seoul’s SM Entertainment Building, is a premier destination for K-pop enthusiasts. This flagship store not only offers a wide range of merchandise for SM Entertainment’s artists, including albums, autographs, and lightsticks, but also provides an immersive experience where fans can interact with artists in a metaverse that seamlessly blends reality and virtuality. The logo features JAF Mashine Rounded.

The visual identity of Peepal People features Machine Rounded, nicely paired with Mrs Eaves.

From the website of the designer, Irina V. Wang:

Peepal People was launched with great success in 2021 by Alyzeh and Ahmer, a Pakistani-American couple committed to sharing the flavors and traditions of South Asian culture. The visual identity of their brand is rooted in heritage, celebrating the agricultural provenance of their small-batch fermented hot sauces.

The website combines Mashine Rounded with Work Sans and Times Italic.

Azio Corp., a Californian manufacturer of computer and electronic peripherals, produces keyboards featuring JAF Mashine. One such example is these MGK1 series.

“Meet HEXA, the first of a new generation of accessible, programmable robots from Vincross. HEXA is a six-legged, highly maneuverable, compact robot that comes complete with all the necessary sensors. Along with HEXA, we deliver MIND, a robotics OS and SDK, where for the first time individuals don't need to know underlying hardware and complex mechanics to learn and create interesting robotics functionality.” (quote from Vincross website)

JAF Mashine Rounded is chosen for the branding of this charming robot, which is developed by Chinese engineer/entrepreneur Tianqi Sun.