Lettering artist and title designer Harold Adler suggests that the
typeface is derived from his
advertising and title
sequence lettering for the 1958 film Bonjour
Tristesse.
Originally released with two variants for many characters, but
digital versions only offer one.
Filmotype had a phototype
adaptation named Marshall a.k.a. AL (for
Ad Lib), with an oblique variant named
Martha a.k.a. AL-4. [1966
specimen] A later catalog shows such an adaptation as AL and
AL-4. [Filmomaster c.1974] Since there are no
known design differences between Marshall /
Martha and Ad Lib, they are subsumed
under this page. See Pioneer and Moose More…
Lettering artist and title designer Harold Adler suggests that the typeface is derived from his advertising and title sequence lettering for the 1958 film Bonjour Tristesse.
Originally released with two variants for many characters, but digital versions only offer one.
Filmotype had a phototype adaptation named Marshall a.k.a. AL (for Ad Lib), with an oblique variant named Martha a.k.a. AL-4. [1966 specimen] A later catalog shows such an adaptation as AL and AL-4. [Filmomaster c.1974] Since there are no known design differences between Marshall / Martha and Ad Lib, they are subsumed under this page. See Pioneer and Moose for additional widths.
A Cyrillic version was developed for ParaType in 2000 by Vladimir Pavlikov.
