Volume 6 is the fourteenth installment in the You Don’t Know Jack franchise, and the sixth general knowledge edition. Titled “The Lost Gold”, it is set in a strange dimension, with the goal to make enough money to free the pirate trapped inside. It was originally released on December 1st of 2003 and is hosted by Josh “Schmitty” Schmitsinstein.

While the YDKJ logo is once more in Franklin Gothic (see the dedicated post), the installment title on the eye patch uses Jack Lantern BB which had been released earlier that year. “Volume” is in Segoe or similar.

The game interface uses various weights and widths from Bureau Grot. This typeface family by David Berlow is based on predigital designs by Stephenson Blake, compare to Grotesque No. 8 and 7.

Curl Maven is a holistic hair, beauty, and wellness brand founded by Gabriella Strano, a globally recognized expert in wavy and curly hair care. The platform offers personalized consultations, educational resources, product recommendations, and expert guidance to help people embrace and care for their natural curls.

The identity for Curl Maven uses Red Moon Rising for the logo. Orange Squash is the primary typeface for headlines. The website additionally features Outfit for navigational elements and selected subheadings. Occasional handwritten accents are rendered in Constane, adding a personal, crafted feel to the brand experience. Smaller type is rendered in the visitor’s default system font. In the screenshots here, that’s Segoe for body text, while Arial is used for the footer.

Steam banner prior to V70 (June 1st, 2025 update)

Lethal Company is a cooperative survival horror game developed and self-published by Zeekerss. It was released into early access on October 23, 2023. As contracted employees of "The Company", players are tasked with landing onto abandoned moons to collect and sell scrap, all while avoiding hostile creatures in order to meet profit quotas.

Lethal Company's aesthetic is best described as retrofuturistic. Low polygonal assets are blended with modern rendering techniques. Technology is large, bulky and decaying rapidly. Everything in general has a rather strange, rustic and uncanny look.

Lethal Company's logo seems to be set in Segoe Semi Bold. Its appearance is glitchy and worn, giving a strong first impression and a sense for what's to come. In game, the user interface is set only in 3270font, a typeface based on the IBM 3270 terminal. It fits the aesthetic very well in game and appears much more rough during gameplay due to the game's pixelation effect applying to UI elements.

Main menu

Server browser

Inside the Company’s ship, which is your only mode of transportation, storage and the closest thing you can call home.

When landing on a moon, the HUD reveals basic information of that moon.

The terminal, which is used to buy items among other small tasks, uses 3270font.

Players could scan multiple objects, which reveals a rough estimate of the total value of those objects

Albra by Ultra Kuhl, Helvetica Now by Monotype, and Suisse Int’l Mono by Swiss Typefaces are used in Xapo Bank’s branding. Xapo is a Bitcoin-centric digital bank that merges the security of traditional finance with the innovation of crypto to empower global financial autonomy.

The designers from unstudioenplus describe the project as follows:

Beyond aesthetics, our work strengthens Xapo’s brand presence across every touchpoint. The design and messaging reinforce that Xapo Bank isn’t just a banking service—it’s an enabler of lifestyles for driven, digitally connected individuals shaping the future of global finance. This unified approach positions Xapo as the ultimate partner for those seeking empowerment, convenience, and autonomy.

Some of the images shown by unstudioenplus also feature Microsoft’s Segoe.

From Wikipedia:

Windows 11 is the latest major release of Microsoft’s Windows NT operating system, released on October 5, 2021 as the successor to Windows 10 (2015). It is provided for free for any Windows 10 devices that meet the new Windows 11 system requirements. A server version, Windows Server 2025, was released in 2024. Windows 11 is the first major version of Windows NT without a companion mobile version following the discontinuation of Windows Phone with Windows 10 Mobile.

The new identity design for start.gg (formerly smash.gg) was recently made public. It was developed by Studio Mega who explained on their website that “Microsoft approached Studio Mega to design an identity that reflects the ever-growing and diversifying industry.” They describe their work as “a dynamic, adaptive visual system that allows them [start.gg] to frame up unforgettable moments and represent every unique personality that makes up start.gg.”

Regarding their choice of typefaces, they remark in an interview that they developed custom letterforms for the new logo of start.gg and used Monopol by Nguyen Gobber for headlines and Microsoft’s Segoe for supporting copy. Tyler Bell, one of the designers involved in the development of start.gg’s new identity elaborates on the headline typeface Monopol the following: “We picked Monopol for its emphatic presence and slight edge. […] In addition, we felt the subtle quirks of Monopol represent the diverse and eclectic group of individuals that make up start.gg.” Although the imagery used to document start.gg’s new identity design presents a comprehensive vision, in its current state, the new design system appears to be only partially implemented.

Two articles comment on the type and the new typeface choices.

A Microsoft ad in the program for a typography conference, combining fonts from their past logos (see 1975 and 2012). Things used to be so funky.

Today, Microsoft announced a new logo using Segoe. It is their first logo change since 1987 and it certainly feels fresher than their aging mark in Helvetica Bold Italic. The typeface choice could be considered quite fitting. It follows the visual identity that Microsoft already established in their products and marketing for years, and it reflects the style of typography that is at the core of their Windows Phone and Windows 8 (formerly “Metro”) operating systems. But I think it’s the wrong choice. Or maybe the right one, but several years too late.

Microsoft Windows 8 represents a dramatic change from previous Windows versions. It’s built around a simple layout of “tiles” and the Segoe WP typeface.

Segoe is a typeface that is clearly inspired by Adrian Frutiger’s landmark 1975 design for the Charles de Gaulle Airport signage. Some (including the European Union) say Segoe is too similar to Frutiger, earning it the same derision that Arial gets for its similarity to Helvetica: Microsoft’s poor replication of a typeface they didn’t want to pay for. Perhaps it’s a hair-splitting rebuttal, but Segoe is not a Microsoft design or commission – it was an existing Monotype typeface that Microsoft licensed. But whatever the legal and ethical considerations, I have more respect for Segoe as a design than Arial. It doesn’t force itself into Frutiger’s metrics (letter widths and spacing) and designer Steve Matteson incorporated changes that – especially in the UI and WP variations – make sense for their intended use.

The problem with the new Microsoft logo isn’t really that Segoe is an unoriginal typeface, it’s that Segoe makes for an unoriginal identity. Last year, Sam Berlow noticed how a trip through the mall has become a monotonous typographic experience. A similar cloud of uniformity has now descended over the landscape of mainstream technology, which is now a field of brands set in Humanist type. Over ten years ago, Apple shifted away from its condensed ITC Garamond to Myriad, Robert Slimbach’s interpretation of the Frutiger model. (Adobe also uses Myriad quite often, although a new identity face was announced in 2009.) There are signs that Myriad is growing stale in Cupertino – Helvetica is gradually becoming Apple’s first choice on the screens of its devices, and we could see it replace Myriad in their marketing as well – but for now, it is clearly the face of Apple. And to most viewers, Myriad and Segoe are essentially the same thing.

Of course, there is more to a visual brand than the typeface. How Microsoft uses Segoe can determine its personality. Looking at the homepages of Microsoft and Apple one sees some obvious differences: Microsoft is wisely echoing the Metro UI, predominantly white type aligned to the sides and corners of brightly colored boxes, while Apple floats black Myriad in spare white backgrounds in the same tried-and-true way it has done for over a decade. Still, the implementation isn’t enough to propel Microsoft as a recognizable brand. Their homepage is fairly dull, almost like a stock web template. And while I commend the daring simplicity of the symbol in the new logo (a welcome attitude in the wake of recent gradients and drop shadows), it has the same effect as the website design: so basic it’s banal.

Main imagery from the current homepages of Microsoft.com and Apple.com: typographic brothers.

Some comments on the “Monotony of Retail” article suggested that Sam’s call for variety was missing the point. The goal of a major consumer brand isn’t to grab the public’s attention, or even to distinguish oneself. The goal is to make shoppers feel comfortable. Familiarity breeds trust. Two or three years ago, I would have said this approach falls in line with Microsoft’s culture and identity: trying so hard not to offend that the result is bland, routine, expected. But ever since they first revealed Metro, a UI design language that is truly innovative and new, I got the feeling Microsoft was making a real effort to be a leader. Yet, in using a Frutiger-esque typeface for their logo and visual identity, they simply resume their position as a follower, appearing (in spite of their innovations) many years behind the curve.