Wallbaby is a Swedish premium poster company set out to change people's hearts and homes forever. Founded in 2021 by the photographers Pierre and Eveline, Wallbaby strives to create posters you’d save if your house was on fire.

Their visual identity, created by Snask Stockholm, uses Graúna for its logo and display titles, paired with Space Grotesk for body copy.

Words on the project from the designers:

We decided to go for a typographic direction in the visual identity, to have an expressive visual voice to match the cheeky messaging. We chose the typeface Graúna for both logotype and headlines, for its bold and soft characteristics – it looked like a pair of lips ready to be kissed. A custom made typographic manner with a frame/shadow represents the poster, and creates a unique look and feel of the brand. Lastly we went with a bright red color to further enhance love and passion in the communication. So break up with beige, your heart’s desire is waiting to meet you at WALLBABY!

Dançando com as Palavras (“Dancing with Words”) tells the story of how a girl with dyslexia apprehends herself and the world. In the book, we follow the protagonist’s path before learning to read and write until she understands her disorder and learns to deal with it. The trajectory is presented in a poetic way, presenting another look at a dyslexic person.

The images were created from a combination of manual embroidery by the artist Carol Grilo, pencil and charcoal drawings, digital illustration and the shapes of Graúna (Typeoca), a very friendly and impacting type. The mixing of techniques and textures speak to characteristics that are normally associated with people with dyslexia, such as learning kinesthetically, which is a different way the brain interprets letters, numbers and sounds. Graúna is paired with Museo Slab for the main text, a modern and pleasant typeface.

The book was printed using three spot colors which, when combined, ensure legibility and make the images easier to understand.

Source: www.behance.net License: All Rights Reserved.

Identity graphics for the ten-year anniversary of Gloob, a subscription-based children’s television channel owned by Brazilian network Globo. The bouncing logo uses Graúna, and is paired with a condensed style of Acumin.

Source: www.behance.net License: All Rights Reserved.

Source: www.behance.net License: All Rights Reserved.

Source: www.behance.net License: All Rights Reserved.

Source: www.behance.net License: All Rights Reserved.

Clube Share is a learning platform/community focused on helping workers from the “creative economy” to better organize their business.

The main brand typeface is Graúna. It’s supported by a number of other fonts, including Sofia Black, Freestyle Script, Syne Extra, and BioRhyme Expanded. Work Sans is used for most text on the website. The logo appears to be custom drawn.

Released by Corner in 2020, Paixão: Uma Viagem pelo Futebol Inglês (“Passion – A Journey Through English Football”) is written by journalist Plácido Berci, narrating the evolution of English football. The fat sans serif used for the title is Graúna from Typeóca; supporting typography pairs two typefaces from Atipo: Argesta and Silka.

Brasil Design Award (BDA) is an award ceremony held by ABEDESIGN, the Association for Brazilian Design Companies. As it is usual within the 'design award world', the event changes its visual identity with every new edition.

For its 2019 edition Miligrama developed the event's visual identity. The ID used a trio of Brazilian fonts, pairing them with thin parallel diagonal lines and a minimalist color palette: black, white and a vivid, avocado-ish green.

Graúna’s heavy weight was used for every possible title and most of the subtitles; The event’s logo and some key information are set in Odisseia, and Margem is used for the running text in the catalog.

Wonderbox: The Adventure Maker is an action/adventure game developed by Aquiris Studio for Apple Arcade. The game is set in beautiful dioramas where you can have all sorts of adventure, from platforming to map-exploring and combat. As the name suggests, the game’s most distinct feature is the ability to build and share your own levels, with a highly intuitive tool set.

With big-eyed-big-headed characters, bright colours and rounded corners even in its swords, Wonderbox has a very soft and friendly looking atmosphere.

The game's typography follows a similar path, mixing different flavours of sans with round edges: the game logo uses Graúna, which is also used for marketing material; in-game titles and buttons us Baloo Latin. The UI uses Nunito throughout, with its straight-legged lowercase l (one of Nunito’s two stylistic sets) activated.

Música Mundo* is a music festival focused on promoting the business side of music, promoting concerts, talks and pitch meetings, bringing together professionals from different backgrounds within the music industry, from all around the world.

Estúdio Lampejo was responsible for the event's 2018 identity, and took it as an opportunity to use the then recently released Graúna, taking full advantage of the typeface's single, heavy weight for logo, titles, backgrounds and stage graphics.

Graúna’s weight (and especially its width), however, can become quite difficult to manage in smaller sizes, vertical formats, longer words etcetera. For this reason, the designers paired it with Akzidenz-Grotesk for body copy, and Akzidenz-Grotesk Condensed for subheadings.

* A loose English-to-Portuguese translation reclaiming the controversial “world music” concept.