Parts of Southeast Queensland’s decommissioned railways are being reimagined as Rail Trails - shared recreational and commuter pathways that create connections between communities, old and new.

The trail has allowed for pedestrians, cyclists and the occasional horse rider to explore a picturesque and history rich connection between the oldest and newest areas of the township.

Dotdash proposed a series of wayfinding and interpretive storytelling elements that guide trail visitors on their journey, celebrate provincial craftsmanship and provide insight into local heritage.

Lush green vistas, existing heritage signage and local materials formed the inspiration for the driving design elements, the material and colour palettes, which evoke the natural and ‘maker' nature of the environment. An idyllic colour palette of stone, temper red and coal is anchored by warm earth tones, creating an accessible backdrop for wayfinding and interpretive sign types, emotionally intensifying the surrounding natural environment and crafting a nostalgic response.

The City of Logan’s brand typeface, Proxima Nova (designed by Mark Simonson), was selected as the primary wayfinding typeface to retain a sense of consistency to the wider community. Reflecting the artisanal history of the former railway location, Karbon Slab Stencil (designed by Kris Sowersby) was chosen as a placemaking typeface for its articulate reference to heritage industrial typography.

Corporate image and posters of the theater season of the new Teatro Fonderia Leopolda in Follonica. Architectural design by Studio Gregotti, Milan, graphic design PetriBros.

A unique independent tea shop and bar in the heart 
of Liverpool city centre, serving up delicious, wholesome food and hundreds of varieties of tea while delivering a great atmosphere. Leaf is a place for people to relax, enjoy culture and soak up the best in new music.

LEAF approached us at the very start of their ambitious venture, when it was just an idea about setting up a tea shop in a warehouse – that was four years ago. Today LEAF is much more than just a tea shop, they host art exhibitions, vintage markets, music and club nights, plus serve up delicious, wholesome food and hundreds of varieties of tea. We are proud to manage the LEAF brand and continue their story through printed material, exhibition design, packaging and website.

sb-studio.co.uk