Goldilocks Bakeshop is a bakery chain based in the Philippines, which produces and distributes Philippine cakes and pastries. The main typeface used in their advertising and packaging designs is Sofia Mohr’s Mohr Rounded.

In 2022 I was excited to see that Mattel had licensed one of my fonts, Brim Combined. I had no idea what it was going to be used for but Mattel have a huge line-up of top brands so I was eager to find out.

I emailed the Senior Project Admin, listed as the company’s contact person. They explained that the project details was still under embargo but that they would be able to reveal how it was to be used later that year.

Several months later my contact revealed that font was used as part of the branding for new line of Barbie Dolls, Barbie Extra Fancy.

The sparkly, foil, logo lock-up on the packaging and promotional graphics features the original Barbie logo first used in 1959, in classic Barbie Pink or Pantone 219c.

The word “FANCY” uses Brim Combined, launched by my foundry Jamie Clarke Type. The word “EXTRA” is set in Mohr Rounded Heavy Italic by Latinotype.