Originated at Wagner & Schmidt (or Schmidt & Wagner) in 1900 [or earlier? cf. 1899 Krebs specimen] and cast as Moderne Reklame by Haas and Stempel. Stempel’s Propaganda (credited to F. Schweimanns, 1901) appears to be a similar or identical design, with non-descending caps [Wetzig 1926–40] [c.1925 specimen]. Moderne Reklame was also carried by Böttger, Roos & Junge, Società Augusta. Other names include Reclame Grotesk (J. John, Scholz), Canadiennes etroites grasses (Berthier), Fantasie-Grotesk (Bauer), Preciosa (Amsterdam), Reclame-Barock modern (Numrich), Reklame schmal (Haas, Trennert), and Viktoria-Groteske (Krebs) [Reichardt 2011]. Shown by Jaspert as Boutique (Haas), which might be the name of a reissue [JBJ]. Augusta and Nebiolo had wood type adaptations with open/bichromatic options, named Serie 1031 and Antelao / Civetta, respectively. A wood type version is shown by Caslon as Mexican [c.1900 specimen].

Film versions as Boutique by Photo-Lettering [PLINC One Liner 1971] and Berthold [Berthold 1982] (both with Haas credit), Hollenstein [Hollenstein 1974], and Typeshop [Typeshop c.1977].

Digital interpretations include BoutiqueOpti (Castcraft, 1990–93, used for sample, respaced) and Peyson (FontSite).