An independent archive of typography.
to participate.

Topics

Formats

Typefaces

Pustefix wordmark

Contributed by Florian Hardwig on Aug 9th, 2015. Artwork published in
circa 1980
.
    Tube cap
    Photo: Florian Hardwig. License: CC BY-NC-SA.

    Tube cap

    Established in 1948, the Pustefix bubbles brand with the yellow teddy bear is known by every kid in Germany — and beyond: 700,000 liters of the soapy liquid are filled annually, 50% of it being exported to the US, Russia, Japan, China, and Korea.

    The wordmark with the bouncing baseline is in Tip-Top, an old German advertising typeface first cast by Julius Klinkhardt in 1902. Some corners in P, s and e have been rounded off. Judging from the images shown in the history section of the company’s website, it was introduced sometime in the 1970s or 1980s, when Tip-Top was available from Berthold Fototypes. The shown tube and bottle are contemporary, i.e. from 2015.

    For comparison: Tip-Top as digitized by URW++ (2008).
    License: All Rights Reserved.

    For comparison: Tip-Top as digitized by URW++ (2008).

    Refill bottle
    Photo: Florian Hardwig. License: CC BY-NC-SA.

    Refill bottle

    Pustefix tube
    Photo: Florian Hardwig. License: CC BY-NC-SA.

    Pustefix tube

    Typefaces

    • Tip-Top

    Formats

    Topics

    Designers/Agencies

    Artwork location

    Post a comment