Established in 1948, the Pustefix bubbles brand with the yellow teddy bear is known by every kid in Germany — and beyond: 700,000 liters of the soapy liquid are filled annually, 50% of it being exported to the US, Russia, Japan, China and Korea.
The wordmark with the bouncing baseline is in Tip-Top, an old German advertising typeface first cast by Julius Klinkhardt in 1902. Some corners in ‘P’, ‘s’ and ‘e’ have been rounded off. Judging from the images shown in the history section of the company’s website, it was introduced sometime in the 1970s or 1980s, when Tip-Top was available from Berthold Fototypes.
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For comparison: Tip-Top as digitized by URW++ (2008).