Until the 1970s, most car badges used lettering, not type. The 1976–78 AMC Matador Barcelona may be an example of the latter, as the shapes appear to match Endowed Jones, a phototype bastardization of Times from around 1970.
The AMC Matador is a mid-size car built and marketed by American Motors Corporation (AMC) from 1971 to 1978. … In 1976, a “Barcelona” option offered an alternative to the personal luxury cars offered by other automakers such as the Chrysler Cordoba and Chevrolet Monte Carlo. … The Barcelona included numerous comfort and appearance upgrades in addition to the extensive standard equipment that came on all Matadors. The special items were: individual reclining seats in velveteen crush fabric with woven accent stripes … two-tone paint, landau padded vinyl roof, opera quarter windows with accents, dual remote control mirrors painted body color, Barcelona medallion on glove box door and fenders … — Wikipedia