As part of our ongoing work with Swiss electronics brand Punkt., Rosie Lee have launched the new MP 01 mobile phone designed by Jasper Morrison at London Design Festival.
The Swiss brand’s new device has uncomplicated, streamlined functions which reduce the barrage of updates and notifications. Rosie Lee’s work expresses how rebalancing our relationship with modern technology can help us focus, creating much-needed headspace.
We set the creative insight per product and worked with Anna Kövecses on a series of illustrations that capture and communicate Punkt.’s proposition. Anna’s sumptuous illustration style, paired with the calligraphy-inspired Freight typeface, gives the creative a stylish, joyful and human feel — just like the MP 01 itself.