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Come Out in Force: Sneakerball event

Contributed by Mark Fleming on Oct 7th, 2015. Artwork published in .
    00-Nike-Come-Out-p-3x3.jpg
    Source: http://www.rosielees.co.uk Photo: Mark Fleming. License: All Rights Reserved. Artwork by Mark Fleming.

    Rosie Lee were brought in by Nike to create the visual identity and design the space for the Sneakerball event held in Madrid at the World Basketball Festival. The aim of the experience was to celebrate Nike’s 42 years of basketball sneaker culture.

    The first task was to create the visual identity, for which we represented shattered backboards with typography, which flowed through into a visual identity for the event.

    For the overall experience, we designed a street-court inspired display cases to hold a raft of game-changing basketball sneakers, featuring selfie spaces to encourage party-goers to share their experience. Our concrete sculpture fusing together iconic basketball sneakers became the most posted image from the whole festival.

    31_Nike_ComeOut_Website_3x3_Expanded 780x560.jpg
    Source: http://www.rosielees.co.uk License: All Rights Reserved.
    come-out-in-force.jpg
    Source: http://www.robertnortham.com License: All Rights Reserved.
    28_Nike_ComeOut_Lightshow_3x3_Expanded 780x560.jpg
    Source: http://www.rosielees.co.uk License: All Rights Reserved.
    24_Nike_ComeOut_InstallationView2_3x3_Expanded 780x560.jpg
    Source: http://www.rosielees.co.uk License: All Rights Reserved.
    23_Nike_ComeOut_InstallationView_3x3_Expanded 780x560.jpg
    Source: http://www.rosielees.co.uk License: All Rights Reserved.
    18_Nike_ComeOut_InstallationWallJordan_2x3_Expanded 580x365.jpg
    Source: http://www.rosielees.co.uk License: All Rights Reserved.
    11_Nike_ComeOut_Photograph_3x3_Expanded 780x560.jpg
    Source: http://www.rosielees.co.uk License: All Rights Reserved.
    07_Nike_ComeOut_InstallationLockUp_3x3_Expanded 780x560.jpg
    Source: http://www.rosielees.co.uk License: All Rights Reserved.
    04_Nike_ComeOut_LockUp2x3_Expanded 580x365.jpg
    Source: http://www.rosielees.co.uk License: All Rights Reserved.

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