what about the last ad, which font is that? (the display one)
That’s a bold italic style of ITC Bookman with swashes, tightly spaced and probably customized in some details. ITC’s digital version has several swash alternates (some of them provided as stylistic alternates), but it doesn’t include a ‘C’ as it is used here. Another more comprehensive option is Mark Simonson’s Bookmania. See its impressive glyph repertoire.
Who is the actor in the advertisements? He looks familiar, but I don’t know his name.
Eric, as it is written above, the actor is Michael Landon, most famous for Bonanza and Little House On The Prairie.
Contributed by Cave Grove
Photo(s) by “Boston Public Library” on Flickr.
Contributed by Richard Baird
Contributed by Production Type