Design for Europe brand identity
Design for Europe is a new EU Commission project targeting design as a tool for growth. Only created a brand identity for the programme designed to encourage both design practitioners and individuals throughout business and public sector organisations to consider the value of design to a whole range of products and services.
RM Regular is used for the logotype and throughout graphic applications. A simple, clean and legible sans-serif was chosen to help support the inclusive and democratic message put forward by the initiative. The type’s European heritage lends further credibility to the brand.
Event posters communicate the essence of separate programmes through photography and textured elements borrowed from the host city. The resulting graphics are dynamic, progressive and design-led.
1 Comment on “Design for Europe brand identity”
Designing a whole identity with a single-style typeface? You must love restrictions! Also, I can imagine you cursed yourself for not having looked into the required character set earlier, certainly when you arrived at “Plzeň”, no?
Don’t get me wrong, you made the best of it. I wonder why you picked this very font, though, especially since there are so many options in this genre.