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Microsoft logo mashup (ad in ATypI 2015 program)

Photo(s) by Stephen ColesImported from Flickr on Oct 24, 2015.
    Source: Uploaded to Flickr by Stephen Coles and tagged with “akilines”, “helvetica” and “segoe”. License: CC BY-NC-SA.

    A Microsoft ad in the program for a typography conference, combining fonts from their past logos (see 1975 and 2012). Things used to be so funky.


    • Aki Lines
    • New Zelek
    • Helvetica
    • Segoe




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    2 Comments on “Microsoft logo mashup (ad in ATypI 2015 program)”

    1. Hans says:
      May 8th, 2016  9:31 am

      Isn’t New Zelek in here too?

    2. May 8th, 2016  12:53 pm

      You may be right, Hans! The ICR which comes from the 1980 version of the MS logo does match New Zelek, a typeface which originated in the 1970s. The logo was likely a modification of the typeface. Here is a version of the font available from ParaType.

      New Zelek from ParaType

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