An independent archive of typography.
Topics
Formats
Typefaces

Voor de Aardigheid (For the Pleasantry)

Photo(s) by Stephen ColesImported from Flickr on Nov 3, 2015. Artwork published in .
“Zie ik je snel?” (See you soon?) and “Jij ziet er goed uit” (You look good).
Source: www.flickr.com Uploaded to Flickr by Stephen Coles and tagged with “vagrounded”. License: CC BY-NC-SA.

“Zie ik je snel?” (See you soon?) and “Jij ziet er goed uit” (You look good).

VAG: plumped, notched, and extruded at Den Haag Centraal (The Hague Central Station). The font actually takes the faux bolding pretty well, but it’s a little rough in the turn of the ‘J’ and the blobby question mark. Still, this treatment manages to get a new look out of an old familiar face.

I believe this is simply a hip “under construction” campaign, but I’m not certain. Please let me know if I’m wrong, and also if you know the designers responsible. Thanks!

Update: More images added. See comments below for more info on the campaign.

Voor de Aardigheid (For the Pleasantry) 2
Source: 178.nl License: All Rights Reserved.
Voor de Aardigheid (For the Pleasantry) 3
Source: 178.nl License: All Rights Reserved.
Voor de Aardigheid (For the Pleasantry) 4
Source: 178.nl License: All Rights Reserved.
Voor de Aardigheid (For the Pleasantry) 5
Source: 178.nl License: All Rights Reserved.
Voor de Aardigheid (For the Pleasantry) 6
Source: 178.nl License: All Rights Reserved.
Voor de Aardigheid (For the Pleasantry) 7
Source: 178.nl License: All Rights Reserved.
Voor de Aardigheid (For the Pleasantry) 8
Source: 178.nl License: All Rights Reserved.

Typefaces

  • VAG Rounded

Formats

Topics

Designers/Agencies

Artwork location

4 Comments on “Voor de Aardigheid (For the Pleasantry)”

  1. You are right, these are 'under construction’ signs.

  2. Max Braams says:
    Nov 4th, 2015 9:10 am

    You can find it here:

    178.nl/voor-de-aardigheid/

  3. Thank you, Max! Here is a description from the project website:

    “Voor de Aardigheid [“For the Pleasantry”], a non-profit project by 178, is concerned with spreading positive messages. Because a positive message will cheer you up. At least that’s what we believe. A friendly gesture gives others positive energy, and you will get happier yourself, too. […] we bombard passers-by with short positive texts — ‘Good luck today’, ‘You’re the best’, ‘Nice to have you here’, etc. — in places that could use some kindness, because of construction nuisance or vacancy. […] On building walls, fences, audiovisual screens, in shops etc.”

  4. Dank! Title updated and images added.

Post a comment