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Voor de Aardigheid (For the Pleasantry)

Photo(s) by Stephen ColesImported from Flickr on Oct 30, 2015. Artwork published in .
    “Zie ik je snel?” (See you soon?) and “Jij ziet er goed uit” (You look good).
    Source: https://www.flickr.com Uploaded to Flickr by Stephen Coles and tagged with “vagrounded”. License: CC BY-NC-SA.

    “Zie ik je snel?” (See you soon?) and “Jij ziet er goed uit” (You look good).

    VAG: plumped, notched, and extruded at Den Haag Centraal (The Hague Central Station). The font actually takes the faux bolding pretty well, but it’s a little rough in the turn of the ‘J’ and the blobby question mark. Still, this treatment manages to get a new look out of an old familiar face.

    I believe this is simply a hip “under construction” campaign, but I’m not certain. Please let me know if I’m wrong, and also if you know the designers responsible. Thanks!

    Update: More images added. See comments below for more info on the campaign.

    Voor de Aardigheid (For the Pleasantry) 2
    Source: http://178.nl License: All Rights Reserved.
    Voor de Aardigheid (For the Pleasantry) 3
    Source: http://178.nl License: All Rights Reserved.
    Voor de Aardigheid (For the Pleasantry) 4
    Source: http://178.nl License: All Rights Reserved.
    Voor de Aardigheid (For the Pleasantry) 5
    Source: http://178.nl License: All Rights Reserved.
    Voor de Aardigheid (For the Pleasantry) 6
    Source: http://178.nl License: All Rights Reserved.
    Voor de Aardigheid (For the Pleasantry) 7
    Source: http://178.nl License: All Rights Reserved.
    Voor de Aardigheid (For the Pleasantry) 8
    Source: http://178.nl License: All Rights Reserved.

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    4 Comments on “Voor de Aardigheid (For the Pleasantry)”

    1. Nov 3rd, 2015  12:21 pm

      You are right, these are 'under construction’ signs.

    2. Max Braams says:
      Nov 4th, 2015  9:10 am

      You can find it here:

      178.nl/voor-de-aardigheid/

    3. Nov 4th, 2015  9:37 am

      Thank you, Max! Here is a description from the project website:

      “Voor de Aardigheid [“For the Pleasantry”], a non-profit project by 178, is concerned with spreading positive messages. Because a positive message will cheer you up. At least that’s what we believe. A friendly gesture gives others positive energy, and you will get happier yourself, too. […] we bombard passers-by with short positive texts — ‘Good luck today’, ‘You’re the best’, ‘Nice to have you here’, etc. — in places that could use some kindness, because of construction nuisance or vacancy. […] On building walls, fences, audiovisual screens, in shops etc.”

    4. Nov 4th, 2015  1:11 pm

      Dank! Title updated and images added.

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