Het Huis was a temporary art space in Mechelen, Belgium. During its short lifespan, young contemporary artists alternated interventions, performances, sculptures, drawings, paintings, … ensuring that you could never see the same space twice.
This state of constant change is reflected in the promotional posters. Using Processing, a system was created that can generate an near infinite amount of unique posters by randomizing variations in colour, composition and type.
Lift Type’s Parade was the ideal match for this concept. By randomly picking one of its many different styles, the typography has variety without losing consistency of form.