East Coast Greenway Sign
In 2002, a grant from Robert Wood Johnson funded Pentagram Design to develop East Coast Greenway Alliance’s two trees logo for use on their trail markers. — greenway.org
In November 2002, Michael Gericke of Pentagram Design, Inc. presented the new logo at the Board of Trustees Meeting (pdf):
Some initial concerns expressed were; the small size of the logo when placed on standards with several other state and local signage, the aspect ratio of the new logo/sign—that is, it is rather tall in shape and may present problems incorporating it into other signs, loss of the “trail connecting cities” reference and, the loss of the geographical detail of the old template. Overall, however, the Board was pleased with Pentagram’s design and commended the firm and the Signage Committee for the time and energy they had put into the effort.
The ECG Graphic Standards Manual (pdf) was published in April 2003, specifiying Futura Book as sold by Adobe as the primary typeface, with Futura Heavy as secondary typeface.
