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The Martian promotional campaign

Contributed by Garrison Martin on Nov 19th, 2015. Artwork published in .
    Some of the credits are squeezed very tightly, here. Why didn't they just go with a condensed width?!
    Source: http://blog.mjscott.net 20th Century Fox. License: All Rights Reserved.

    Some of the credits are squeezed very tightly, here. Why didn't they just go with a condensed width?!

    Jonathan Barnbrook and Marcus Leis Allion’s Bourgeois circled the globe as part of the international promotional campaign for Ridley Scott’s blockbuster The Martian. The monolinear design was strung across newspapers, billboards, and magazines from the United States to Asia, and onward, to drum up anticipation for the release. Iginition Print and 20th Century Fox hit all the right notes, adding a little humor when needed. (The face masher at bringhimhome.com, for example, pretty goofy/genius.)

    The Martian promotional campaign 2
    Source: http://www.discogs.com Columbia Records. License: All Rights Reserved.
    Bourgeois Condensed was used for much of the Instagram/Tumblr sized images to promote the film.
    Source: https://uk.news.yahoo.com 20th Century Fox. License: All Rights Reserved.

    Bourgeois Condensed was used for much of the Instagram/Tumblr sized images to promote the film.

    The Deluxe Edition of the soundtrack includes a pretty good collection of disco hits.
    Source: https://twitter.com 20th Century Fox. License: All Rights Reserved.

    The Deluxe Edition of the soundtrack includes a pretty good collection of disco hits.

    The epic possibilities of the image masher at bringhimhome.com. Bourgeois was, surprisingly enough, even used for this purpose.
    Source: https://instagram.com cathair.stardust. License: All Rights Reserved.

    The epic possibilities of the image masher at bringhimhome.com. Bourgeois was, surprisingly enough, even used for this purpose.

    The Martian promotional campaign 6
    Source: http://www.dailybillboardblog.com dailybillboardblog.com. License: All Rights Reserved.
    The Martian promotional campaign 7
    Source: http://www.dailybillboardblog.com dailybillboardblog.com. License: All Rights Reserved.

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