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The Martian promotional campaign

Contributed by Cave Grove on Nov 19th, 2015. Artwork published in .
    the-martian.jpeg
    Source: http://blog.mjscott.net 20th Century Fox. License: All Rights Reserved.

    Some of the credits are squeezed very tightly, here. Why didn't they just go with a condensed width?!

    Jonathan Barnbrook and Marcus Leis Allion’s Bourgeois circled the globe as part of the international promotional campaign for Ridley Scott’s blockbuster The Martian. The monolinear design was strung across newspapers, billboards, and magazines from the United States to Asia, and onward, to drum up anticipation for the release. Iginition Print and 20th Century Fox hit all the right notes, adding a little humor when needed. (The face masher at bringhimhome.com, for example, pretty goofy/genius.)

    martian.jpg
    Source: http://www.discogs.com Columbia Records. License: All Rights Reserved.
    martian10.jpg
    Source: https://uk.news.yahoo.com 20th Century Fox. License: All Rights Reserved.

    Bourgeois Condensed was used for much of the Instagram/Tumblr sized images to promote the film.

    martian11.jpg
    Source: https://twitter.com 20th Century Fox. License: All Rights Reserved.

    The Deluxe Edition of the soundtrack includes a pretty good collection of disco hits.

    catair.jpg
    Source: https://instagram.com cathair.stardust. License: All Rights Reserved.

    The epic possibilities of the image masher at bringhimhome.com. Bourgeois was, surprisingly enough, even used for this purpose.

    martian8.jpg
    Source: http://www.dailybillboardblog.com dailybillboardblog.com. License: All Rights Reserved.
    martian9.jpg
    Source: http://www.dailybillboardblog.com dailybillboardblog.com. License: All Rights Reserved.

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